Purpose and Overall Relevance for the Organization
Deliver data-oriented insights by turning industry market data into forward-looking market and competitive analysis that enhance data-driven decisions. Lead platform analytics for the China eCommerce business to support store business growth across sales, traffic, conversion, and other commercial KPIs.
Key Responsibilities
Industry Analytics & Insights
- Conduct eCommerce industry and competitive market analysis to identify growth opportunities.
- Collaborate with buying and merchandising teams to drive key category analysis, campaign reviews, and new launch reviews.
- Conduct consumer analysis to support consumer operations and drive acquisition and retention.
- Explore and elevate data solutions to integrate eCommerce data and advance analysis and reporting.
Business Analytics & Business Support
- Lead analysis and consistently deliver insights in collaboration with the business planning team.
- Work closely with the digital commercial team to translate data insights into daily operational actions.
- Independently manage cross-functional communication with internal stakeholders and external agencies to support platform business growth.
Key Relationships
Internal: Digital commercial team, Digital Buying team, Digital Marketing team, CRM, and China Digital Hub.
External: Data vendors.
Knowledge, Skills and Abilities
- Deep familiarity with the eCommerce industry.
- Strong data-driven and analytical thinking.
- Business mindset with the ability to turn complex data into clear business insights and actionable recommendations.
- Proactive, self-motivated, and strong job ownership.
- Strong communication and collaboration skills for working with cross-functional partners.
- High degree of integrity and loyalty.
Requisite Education and Experience / Minimum Qualifications
Professional background / Experience: Minimum 5 years of experience in eCommerce data analytics, BI, or platform analytics. Ideally, experience in sports, outdoor, apparel, fashion, or shoes and knowledge of the eCommerce business model.
Education: University degree, ideally in business analytics, statistics, or marketing.
IT skills: Advanced Excel and PowerPoint; Tableau or Power BI is a plus; basic SQL.
Language skills: Good presentation skills, native-level Mandarin, and fluent English required.
Culture and Inclusion
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.