Manager Performance Marketing EMC

Purpose and overall relevance to organization

The Manager Performance Marketing EMC will be responsible for consulting on and monitoring eCommerce campaigns to deliver innovative and leading executions according to brand guidelines and business objectives, as well as amplify campaigns to drive quality traffic, installs and net sales on the adidas eCommerce site and app through SEM, affiliates, display and paid social.

Key responsibilities

• Support in developing specific and measurable performance marketing strategies across running, training, Originals and commercial moments across the EMC to meet monthly, quarterly and yearly net sales targets.
• Act as the single point of contact for all media and performance-related tasks, updates and alignment for the local markets of Ukraine and Kazakhstan.
• Work cross-functionally with partner marketing teams, site operations and analytics to create synergies and identify opportunities to drive traffic, installs and acquisition targets.
• Support new and innovative ways to expand the eCommerce business and deliver site and app revenue goals.
• Manage relationships with media and creative agencies and franchise partners.
• Work with Digital Brand, Brand Comms and eCommerce teams on testing, reporting, optimization and analysis of channel performance.
• Share knowledge with global and other market teams.
• Assist the CRM Manager in managing CRM acquisition growth and building lasting digital connections with consumers.
• Lead digital performance marketing analytics and dashboarding.
• Lead creative strategies across all paid channels.

Key performance indicators

• Manage and report on monthly performance media campaign KPIs, including traffic, installs, revenue and cost-of-sale targets.
• Track consumer sentiment and brand health KPIs, including brand momentum, Net Promoter Score and spontaneous purchase intent.

Knowledge, skills and abilities

• Cross-functional marketing knowledge in sport and/or fashion and lifestyle categories; FMCG or sporting goods experience is preferred.
• Experience in performance marketing, including search engine marketing, affiliate marketing, display, programmatic media and paid social media buying and planning.
• Experience with web and app analytics tools such as Google Analytics, Adobe Analytics and AppsFlyer.
• Experience with attribution modelling is a plus.
• Ability to handle complexity, remain calm under pressure and develop clear conclusions and recommendations from data and experience.
• Strong written, verbal, communication and interpersonal skills.
• Strong time management, organization, planning and prioritization skills.
• Data-driven approach with strong quantitative and qualitative analytical skills.
• Advanced computer skills and proven Excel experience.
• University degree in Marketing or Media and a minimum of five years of experience in a digital or eCommerce agency or client-side performance marketing role.
• Fluency in spoken and written English and Ukrainian is mandatory.

Company culture

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion as part of its culture and talent processes.