The role is responsible for end-to-end seasonal brand planning and OTB development, translating mid- to long-term business and financial targets into category-level buy plans across multiple markets. The position drives cross-functional collaboration to develop, manage, and track seasonal sales, demand, and inventory forecasts, ensuring alignment across brand, commercial, and finance stakeholders.
The role owns category-level OTB planning based on historical performance and forward-looking assumptions, monitors sales, margin, and price-value mix against approved market budgets, and improves planning processes, data management, reporting capabilities, tools, dashboards, and analytical frameworks.
Key Responsibilities
- Lead seasonal demand and OTB planning across categories and markets.
- Leverage sales and inventory forecasts, reports, and product and market insights to inform demand planning and scenario evaluation.
- Partner with brand, commercial, and finance teams to ensure coherent category strategies and commercially viable plans.
- Monitor sales, margin, and price-value mix against plan, identifying risks and opportunities and driving adjustments.
- Improve planning processes, governance, and ways of working across seasonal planning cycles.
- Develop planning, reporting, and dashboarding tools to strengthen data quality, transparency, and insight generation.
- Contribute to demand-planning projects, ad-hoc analyses, pilots, and cross-functional improvements.
Key Relationships
SEA Demand Planning and FP&A, SEA Commercial and Brand, Country Leadership, Channel and Brand, Country Brand Finance, Marketing Operations, Supply Chain Management, and EM Demand Planning teams.
Knowledge, Skills and Abilities
- Strong analytical and problem-solving skills, with the ability to convert complex data into actionable business insights.
- Expertise in business analysis and/or demand planning, including planning, monitoring, and steering performance within large sales organizations.
- Strategic mindset, attention to detail, and ability to develop advanced data analysis and apply trend and forecast insights.
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint; familiarity with Power BI or other data-visualization tools is a plus.
- Strong interpersonal, presentation, commercial, and business skills.
- Proactive, well-organized, adaptable, and committed to continuous improvement.
Education and Qualifications
- University degree in Business, Economics, Data Analytics, Engineering, Supply Chain Management, or a related field; equivalent professional experience considered.
- Minimum of 5 years of relevant professional experience.
- At least 2 years of experience in finance and/or planning and forecasting roles.
Culture and Inclusion
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as core parts of its culture and talent processes.