Overall Purpose & Mission
The purpose of this role is to drive profitable and sustainable market share growth within the assigned account and categories while promoting and respecting the image of the adidas brand. The Key Account Manager will implement product and brand direction for focus categories within Foot Locker across Southeast Asia, leading sell-in, sell-through, and wholesale activation to achieve profitable growth.
Accountabilities
- Coordinate and actively work with the Foot Locker Sports Buying Team, adidas SEA Category Planning and Assortment Planning teams, country sales teams, and Customer Service.
- Organize and steer the sell-in process, including assortment planning, range presentations and offers, local assortment recommendations, and sample handling.
- Reconcile the order book after key cut-offs for respective key categories.
- Assist in developing account strategies.
- Manage and align with the cross-country stakeholder network.
- Monitor and process key figures such as sell-in and sell-out, and provide category reporting to managers.
- Manage categories aligned to Foot Locker KPIs, including sales, margin, inventory cover, sell-out, and SKU efficiency.
- Monitor monthly sell-out, inventory, and backlogs, and define actions.
- Collaborate with the Activation Manager to create consumer excitement and drive sell-out.
- Represent the assigned account internally as an ambassador toward all functions and manage interfaces.
Consumer Insights & Analytics
- Use available insights, reporting, and analytics to develop reports that generate insights and translate them into action.
- Analyze consumer demand, category trends, and competitor assortment on Foot Locker's platform, identifying assortment gaps to drive sell-through across online and offline touchpoints.
Professional Background/Requirements
- 8+ years of experience in Key Account Management, Sales, Commercial, or Business Development.
- Experience in retail, FMCG, sporting goods, fashion, or consumer goods preferred.
- Strong commercial acumen, analytical, negotiation, and relationship management skills.
- Proven track record of managing strategic accounts and delivering sustainable business growth.
- Strong communication, presentation, and stakeholder management skills.
- Proficiency in English and Bahasa Indonesia.
Our Culture
At adidas, we foster the athlete's mindset through courage, ownership, innovation, teamplay, integrity, and respect. adidas is committed to diversity, equity, and inclusion, creating a culture where employees feel a sense of belonging and the workforce reflects its consumers and communities.