Manager, Financial Planning & Analysis

Key Responsibilities

Brand Responsibilities

• Provide the Finance Director and Brand team with timely analysis of brand performance and marketing expense, including key franchises.
• Provide financial performance insights through scenario and sensitivity analysis at category or article level.
• Perform go-in margin analysis and modelling in collaboration with MOPs and Demand Planning.
• Use PVM analysis to understand category performance, identify risks and opportunities, and assess margin impact.
• Partner with the Brand Head on annual planning, budgeting, forecasting, and marketing spend accuracy.
• Collaborate with the brand team and SEA FP&A on regular marketing expense reporting and analysis.
• Assess the commercial effectiveness of SWB investments and their impact on markdowns and margins.
• Perform ROI analysis on marketing spend to support brand investment decisions.
• Develop reporting tools and enhance reporting capabilities for category management.
• Plan and control Brand team OOH expenses, including PEX and travel and entertainment.
• Align the IBP, Inventory Forecast and Buy Review, and RFC processes with country, SEA Demand Planning, Brand, and Sales teams.
• Liaise with NTP and support negotiations on marketing spend.
• Support ad hoc Demand Planning and Brand reporting and analysis.

FP&A Responsibilities

• Share responsibility for consolidating regular FP&A reporting and ensuring accurate, timely submissions.
• Analyze forecast and actual results to provide insights for FP&A reporting.
• Share responsibility for preparing standard Finance slides.
• Manage channel and corporate overhead details, including phasing.
• Support development of tier 1 and tier 2 reports and dashboards for performance tracking and decision-making.

Key Relationships

Finance Director, Brand team, Country SLT, cross-functional teams, Finance peers in the country, SEA, APAC and Global, SEA Demand Planning Team, and GBS.

Knowledge, Skills and Capabilities

• Strong commercial and business acumen with prior brand or category finance experience.
• Proven analytical and critical thinking skills with the ability to leverage data to unlock insights.
• Strong written and verbal communication skills and the ability to engage stakeholders across global, regional, country, and cross-functional teams.
• High attention to detail and accuracy when working to strict reporting deadlines.
• Excellent organizational and time management skills, with the ability to multitask and prioritize requests.
• Strong knowledge of accounting and financial principles.
• Advanced Microsoft Office skills, particularly Excel, PowerPoint, and Word. MS 365 Copilot knowledge is an advantage.
• Experience with SAP, Power BI, and MicroStrategy is a plus.

Education and Experience

• University degree or above.
• Membership in an internationally recognized professional accounting body is preferred.
• At least 7 years of broad-based finance experience with progressive responsibility in leading retail or FMCG companies.

Culture

At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.