Purpose & Overall Relevance for the Organization
Drive profitable and sustainable growth in brand share, net sales, and sell-out performance across assigned online wholesale accounts, with a strong sell-out first mindset. Act as the strategic lead and primary point of contact for assigned digital partners, building long-term relationships and unlocking sustainable growth opportunities.
Lead the end-to-end commercial process across sell-in, forecasting, assortment planning, digital execution, and sell-out acceleration to achieve annual business objectives. Utilize consumer, sales, and marketplace insights to identify growth opportunities, optimize product strategies, and maximize business performance within the partner's digital ecosystem. Ensure robust financial management through continuous performance monitoring, early risk identification, and proactive mitigation.
Key Responsibilities
- Serve as the primary business owner and single point of contact for assigned online wholesale partners.
- Lead commercial engagements including sell-in meetings, Joint Business Plan discussions, key account reviews, and senior stakeholder meetings.
- Build and execute account strategies aligned with partner priorities and adidas commercial objectives.
- Own seasonal sell-in, commercial planning, assortment strategies, forecasting, and critical path milestones.
- Drive Joint Business Plans with partners and align sales, profitability, and digital performance targets.
- Monitor sell-out performance across categories, franchises, and product launches, identifying risks and growth opportunities.
- Drive digital shelf excellence through assortment visibility, content quality, product discoverability, and conversion optimization.
- Develop platform-specific growth strategies and account-specific marketing activation plans.
- Translate sales, consumer, inventory, and digital performance data into actionable business insights.
- Deliver annual net sales, profitability, and direct contribution targets while managing financial risks.
- Collaborate with Sales, Marketing, Planning, Brand Activation, Merchandising, Digital Commerce, and analytics teams.
Knowledge, Skills and Abilities
- Deep understanding of digital success metrics, including conversion and click-through rate.
- Experience in commercial planning, assortment planning, forecasting, and seasonal sell-in management.
- Advanced analytical capabilities across sales, consumer, inventory, and digital performance data.
- Understanding of wholesale financial metrics including sales, inventory, margin, returns, and profitability.
- Strong communication, negotiation, presentation, relationship management, and facilitation skills.
- Entrepreneurial mindset, ownership, and proactive approach to driving business growth.
- Fluency in the local language and English.
Education and Experience
- University degree in business with a marketing and sales focus.
- Minimum 5 years of sales experience within large sales or e-commerce organizations, ideally in apparel, fashion, shoes, or FMCG.
- People and operational management experience preferred.
- Advanced MS Office skills.
About adidas
adidas fosters an athlete's mindset through courage, ownership, innovation, teamplay, integrity, and respect, with a strong commitment to diversity, equity, and inclusion.