Manager, Business Development SEA

Purpose & Overall Relevance for the Organization

This role plays a key part in enabling the SEA Head Office to operate effectively, supporting the Director, Business Development and the senior leadership team in driving strategic priorities, governance, and execution excellence. The position also helps shape and strengthen the SEA Head Office operating model, ensuring alignment, effective leadership cadence, and strong follow-through on key business priorities.

Key Responsibilities

• Head Office Operating Model & Business Governance: Lead implementation of the SEA Head Office operating model, establishing governance, accountability, and decision-making frameworks.
• Support strategic and business priorities through clear ownership, structured follow-up, and delivery tracking.
• Coordinate priorities, actions, and stakeholders across the SEA leadership team.
• Partner with the SEA GM and leadership team on key business priorities, leadership meetings, business reviews, and executive engagements.
• Identify risks, gaps, and dependencies and drive stakeholder alignment.
• Establish structured processes for agenda planning, documentation, and follow-up.
• Drive calendar and meeting planning solutions that improve prioritization and time management.
• Strategic Execution & Organisational Effectiveness: Support cross-functional strategic initiatives aligned with SEA leadership priorities.
• Partner with Finance, HR, Brand, Commercial, and Operations stakeholders.
• Identify opportunities to simplify processes and enhance organisational effectiveness across SEA.
• Use internal data, analytics, and market intelligence to generate strategic insights and support profitable adidas brand growth across SEA.
• Support SEA growth opportunities across countries, channels, brands, and support functions in line with Global and Emerging Markets strategy.

Knowledge, Skills and Abilities

• Strong strategic thinking, commercial mindset, and business acumen.
• Strong communication and influencing skills across functions and seniority levels.
• Proven project management skills.
• Open-minded, adaptable, and comfortable in a fast-changing environment.
• High attention to detail and ability to structure ambiguous environments.
• Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.

Qualifications

• 8–10 years of experience in business development, strategy, consulting, or project/program management.
• Experience supporting senior leadership teams is advantageous.
• University degree in Business or a related field, preferably focused on finance, marketing, or sales.
• Experience in apparel, footwear, fashion, FMCG, or consulting is preferred.

Culture and Inclusion

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company is committed to embedding diversity, equity, and inclusion into its culture and talent processes.