Manager, Brand Events & Public Relations

Mercedes-Benz Taiwan Ltd.

Mercedes-Benz Taiwan Ltd., Taipei

Job Type Full-time

Experience Senior

Posted 1 week 1 day ago

Senior Level

Set the Brand Events & PR strategy, aligning priorities and plans with business objectives and brand direction.
Lead earned-media strategy, media relations, press content, interviews, events and proactive storytelling.
Protect brand reputation through issues monitoring, crisis preparedness and timely, brand-consistent responses.
Lead brand and product launches, events, pop-ups and premium experiences from concept to evaluation.
Develop sponsorships and strategic partnerships that strengthen brand relevance, visibility and engagement.
Direct agencies and suppliers through clear briefs, timelines, budgets and quality standards.
Lead and develop the team, set priorities and allocate resources effectively.
Partner with internal functions and regional/HQ teams to deliver integrated, brand-consistent initiatives.
Manage budgets, procurement, approvals and compliance requirements.

Bachelor’s degree or above in Marketing, Communications, Public Relations, Business or a related discipline.
8+ years of relevant experience in PR, communications, brand events or experiential marketing; automotive, luxury or premium consumer-brand experience is preferred.
Proven experience leading major launches, media programs and complex multi-stakeholder projects.
People-management or team-leadership experience, with strong agency and vendor management capability.
Strong understanding of Taiwan’s media landscape and excellent written and verbal communication skills in Mandarin Chinese and English.
Strategic, hands-on and composed under pressure, with sound judgment, strong ownership and attention to detail.
Confident driving capability is an advantage for automotive event environments.