NIKE, Inc. is seeking a dynamic, action-oriented digital marketer to build and scale creator strategies for North America. The role leads creator marketing strategies and end-to-end campaigns across two key sport categories and advises on local New York campaigns.
What you'll work on
- Lead and develop creator marketing strategies and end-to-end campaigns for North America across two key sport categories.
- Operationalize a tiered creator model and ensure clarity in roles, responsibilities, and team integration.
- Establish brand standards and best practices for creator partnerships, including brand safety and long-term value.
- Build strategic relationships with creators, agencies, and platforms.
- Design and implement a test-and-learn agenda to drive innovation and performance.
- Develop creator seeding approaches that represent current product stories.
- Partner with Affiliate Marketing, Entertainment Marketing, and communications teams.
- Manage creators at events to drive in-person impact with teen athletes.
Who you'll work with
You will join the North America Marketing team and report to the Director, North America Creator Marketing. Partners include Global, GEO and City Marketing Teams; Communications, Entertainment, and Sports Marketing Teams; Brand Creative Studios; Marketplace Partner and Retail Teams; and external creators, agencies, and platforms.
What you will bring
- 6+ years of experience and a proven track record in creator, influencer, or digital marketing.
- Outstanding interpersonal and collaboration skills.
- Strategic problem-solving skills and the ability to translate insights into actionable plans.
- Ability to synthesize detailed information and present it clearly to stakeholders.
- Strong organization, prioritization, multitasking, and deadline-management skills.
- Passion for sports, culture, and innovation, with commitment to Nike's mission and values.
- Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
- Ability to travel up to 30% and occasionally work weekends.
Work location: New York, NY.
The annual base salary ranges from $104,600 in the lowest geographic market to $213,700 in the highest geographic market. Actual salary varies by location, qualifications, skills, and experience. Nike offers a total rewards package, casual work environment, diverse and inclusive culture, and opportunities for professional development.