Lead, College Sports Marketing – Blue Ribbon Elite NIL Field Rep
NIKE, Inc.Who You’ll Work With
The College Sports Marketing team builds and strengthens Nike’s relationships with influential athletes and programs in college sports. This role reports to the Director, College Sports Marketing and partners with Sports Marketing, Brand Marketing, Product Creation, and external athlete stakeholders.
Who We Are Looking For
Nike is seeking a relationship-driven leader focused on athlete experience, college sports, relationship management, and cross-functional collaboration.
- 5+ years of experience in Sports Marketing, athlete relations, partnership management, brand marketing, or a related field
- Bachelor’s degree in Business, Marketing, Sports Management, Communications, or a related field
- Strong understanding of collegiate athletics and the Name, Image and Likeness (NIL) ecosystem
- Experience managing athlete, influencer, or talent relationships and executing partnership activations
- Exceptional communication, project management, relationship-building, and cross-functional collaboration skills
What You’ll Work On
- Serve as the primary relationship manager for Blue Ribbon Elite athletes
- Build trusted relationships with athletes, representatives, and key stakeholders
- Partner with Brand Marketing teams on athlete appearances, campaigns, content opportunities, photoshoots, and consumer activations
- Coordinate product seeding, athlete feedback, wear-testing opportunities, and marketplace insights
- Manage logistics and communication for athlete engagements
- Capture and share athlete insights, trends, and opportunities
- Support the Director, College Sports Marketing in advancing Blue Ribbon Elite priorities
Travel: 10-25%.
NIKE, Inc. offers accommodations for the interview process and is an equal opportunity employer.