NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination.
The annual base salary for this position ranges from $104,600.00 in the lowest geographic market to $213,700.00 in the highest geographic market. Actual salary will vary based on a candidate's location, qualifications, skills and experience.
Who we are looking for
We are looking for an experienced Brand Lead with a deep passion for basketball and a proven track record in brand marketing, strategy development, relationship management, and executing marketing activations for a focused consumer group. This individual should be a self-starter, coachable, and comfortable working in a fast-paced corporate environment, with the ability to lead cross-functional initiatives from concept through execution.
In this role, you will lead Basketball Brand Marketing across North America and help shape the next era of Nike Basketball. You will leverage a deep and authentic understanding of the basketball landscape, spanning grassroots, collegiate, and professional levels, to develop compelling consumer stories and deliver impactful marketing initiatives.
Reporting to the NA Brand Director of Basketball, you will develop brand plans that drive growth and build deeper, lasting relationships with athletes. You will lead brand vision, orchestrate full-funnel marketing efforts, partner with athletes, leagues, and retailers, and define and activate seasonal plans.
What you will work on
- Partner with global brand management, marketing functional teams, and city leaders to bring the North America perspective to brand strategies, consumer concepts, marketing briefs, and key initiatives.
- Obsess over the basketball consumer, youth culture, and their needs.
- Translate consumer insights into marketing strategies.
- Build strong marketing plans for Nike athletes and products.
- Drive clarity across marketing functions while leading seasonal basketball plans.
- Execute marketing activations and consumer experiences.
- Apply a strong understanding of the digital ecosystem and consumer and marketplace trends for basketball.
- Partner with Sports Marketing to elevate athlete storytelling and integration into North America programming and activations.
- Partner with city teams to activate hoops in communities that drive maximum impact and influence.
- Track and manage seasonal campaign progress, measurement, recaps, and teardowns.
Who you will work with
You will partner with the broader Basketball Marketing team and collaborate across functions and teams throughout Nike to develop effective ways to engage athletes and connect with basketball culture, while delivering integrated marketing strategies and experiences that strengthen the brand and drive business impact.
What you bring
- Bachelor's degree in Marketing, Business, Communications, or a related field. Any suitable combination of education, experience, and training will be accepted.
- 5+ years of experience in brand marketing or related experience, with a deep understanding of the basketball ecosystem and elite and everyday basketball athletes.
- Genuine passion and deep understanding of basketball, culture, fashion, trends, and growing the sport across underserved communities.
- Extensive knowledge of the Nike basketball product and athlete portfolio.
- A team-first mentality and ability to influence decision makers.
- A digital-first approach with strong initiative and curiosity to cultivate innovation.
- Exceptional verbal and written communication skills.
- Ability to balance creativity with organization and discipline in a fast-moving, ambiguous environment.
- Passion to create a new generation of Nike Basketball for the future hooper.
NIKE, Inc. offers accommodations throughout the interview process, a generous total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. NIKE, Inc. is an equal opportunity employer.