NIKE, Inc. is looking for a Jordan Brand Marketing Manager based in Los Angeles to support strategic direction and execution in partnership with North America for critical sport and commercial moments. This role leads cohort marketing for prioritized consumer segments and creates strategies that build meaningful daily relationships with Jordan Brand consumers.
The ideal candidate has strong leadership skills, experience developing and executing cohort-based, multi-channel marketing plans, and a passion for understanding consumer behavior and needs. The role combines data-driven decision-making with brand intuition, storytelling and creative strategy.
What You Will Work On
- Lead the North America vision and strategy, with an emphasis on Los Angeles, for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement.
- Create and execute seasonal and daily full-funnel, multi-channel marketing plans.
- Partner with brand creative to optimize storytelling against distribution plans, drive lifetime value and maximize engagement.
- Apply a test-and-learn approach to shape consumer cohort learning agendas and measurement plans.
- Help improve the ability to understand consumer behavior and needs on a daily basis.
Who You Will Work With
You will collaborate cross-functionally with teams across channels, media, creative, data science, insights, planning and brand marketing. You will also partner with the extended Jordan Brand Marketing Team in Los Angeles and the North America Jordan Brand Marketing Team, reporting directly to the Jordan Brand Marketing Director for Los Angeles.
What You Bring
- Bachelor’s degree or a suitable combination of education, experience and training.
- 5+ years of experience in digital or online marketing or a related field.
- Expert understanding of digital marketing strategy and tactics across apps, email, .com experiences, paid media and social.
- Proven experience leading and executing cohort-based, multi-channel marketing strategies, ideally for parent or teen audiences.
- Outstanding leadership skills and the ability to influence functional teams and large cross-functional projects.
- Excellent written and verbal communication skills, including presentations.
- Strong analytical skills and comfort using data and insights to inform plans and decisions.
- Strong understanding of digital analytics best practices and the ability to use data to drive business decisions.
- Experience working in Agile processes is a plus.
Preferred Experience
- Experience leading brand campaigns targeting performance consumers.
- Experience working in the sport or basketball category.
- Experience working in highly matrixed, complex organizations.
NIKE, Inc. offers accommodations throughout the interview process, a generous total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. NIKE, Inc. is an equal opportunity employer.