JOIN OUR MARKETING TEAM!
With sport playing a growing role in people’s lives, adidas operates in a highly attractive industry. Leveraging deep consumer understanding and the authenticity of the adidas brand, the company continuously pushes boundaries in products, experiences, and services.
Why Join Us?
An internship at adidas is more than just a learning opportunity. It is a chance to live your passion, contribute to a global brand, and gain hands-on experience in a dynamic, fast-paced environment.
adidas is offering three exciting internship opportunities within different Marketing teams:
Wholesale Activation Team
This team focuses on driving brand visibility and commercial impact across key wholesale partners. Responsibilities include seasonal campaign rollouts, in-store activations, and visual merchandising execution tailored to each partner’s retail environment.
Brand Communication Other Sports
Join the Brand Communications team and contribute to product launches, integrated marketing campaigns, influencer partnerships, and events across Running, Training, Basketball, Tennis, and Motorsport. You will support social media and PR activities, work with agencies, athletes, and content creators, monitor digital trends, and help bring brand stories to life.
Culture Marketing
The Culture Marketing team builds authentic connections with local communities through culturally relevant storytelling and experiences across sport, music, art, and lifestyle.
Grow Your Capabilities Through Meaningful Tasks and Projects
- Support the planning and execution of seasonal marketing campaigns across various channels.
- Ensure consistent brand visibility and storytelling through in-store activations, visual merchandising, and localized marketing initiatives.
- Collaborate with Sales, Brand Communication, Merchandising, and other cross-functional teams.
- Manage relationships with external partners, agencies, and suppliers.
- Assist in budget tracking, purchase order management, and reporting.
- Contribute to culturally relevant activations with local communities, influencers, and creative partners.
- Support campaign rollouts across different store formats and partner networks.
- Monitor and analyze campaign performance to identify optimization opportunities.
What Would Make You a Match
- Currently pursuing or having completed studies in Marketing, Business, Communication, or a related field.
- Fluent in spoken and written English.
- Strong interest in marketing, brand activation, and consumer experience.
- Organized, detail-oriented, and able to manage multiple tasks and deadlines.
- Team-oriented, proactive, curious, and eager to learn.
- Good knowledge of Microsoft Office, especially PowerPoint and Excel.
- Passion for sport, culture, or lifestyle.
What’s in It for You
- Product discounts and staff sales.
- Opportunities to attend a sponsored sports event.
- Structured training and development.
- Quarterly career progression meetings.
- Funded team socials.
- Flexible and agile working arrangements, including two days working from home.
- Monthly gross allowance of €1,100.
Eligibility
- Enrolled as a full-time student for the complete duration of the internship.
- Candidates in their last year of study are preferred.
- Available for the full internship duration from February 2027 to July 2027.
- Able to relocate to Milan, Italy, for the full duration.
Key Facts
- Application deadline: September 27, 2026
- Start date: February 1, 2027
- Duration: 6 months
- Location: adidas Italy Headquarters in Milan
Next Steps
Submit your CV in English. A motivation letter is not required. Shortlisted candidates will be invited to a video interview.
Company Culture
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company also emphasizes diversity, equity, and inclusion as core parts of its culture and talent processes.