Join the Three Stripes Family
Join adidas at its Amsterdam headquarters and gain hands-on experience in the business behind a global sports brand.
Your Internship Role
As a Content Publishing Intern, you will join the EU Content Publishing team within the eCommerce Store Operations department. The team drives the execution, publishing, and optimization of digital content and campaigns across adidas.com and the adidas apps.
You will collaborate with Digital Activation, Consumer Experience, Digital Merchandising, and Digital Product teams on seasonal campaign launches, quality assurance, site experience enhancements, promotional activities, and process and technical improvement initiatives.
What You’ll Do & Learn
- Assist in executing specific global digital campaigns.
- Support the implementation of local brand campaigns and experiences.
- Help maintain and improve campaign operations processes, documentation, and reporting tools.
- Collaborate on process improvement initiatives to increase operational efficiency.
- Drive an AI automation project by identifying workflow opportunities, researching automation solutions, creating proof-of-concept ideas, and presenting recommendations.
- Gain exposure to eCommerce operations, content management, digital marketing, consumer experience, and campaign analytics.
- Develop prioritization, communication, stakeholder management, analytical thinking, and problem-solving skills.
- Build confidence working in an international team.
What Would Make You a Match
- Enrolled as a full-time student for the entire internship.
- Studying Communication, Journalism, Media Studies, Digital Media, Marketing, Information Technology, or a related field.
- Available from February 1, 2027 through July 31, 2027.
- Comfortable working in English, both speaking and writing.
- Motivated to learn, curious, and open to feedback.
- Strong interest in digital content, storytelling, consumer experiences, and digital platforms.
- Basic knowledge of Microsoft Office, especially Excel and PowerPoint.
- Experience publishing digital content or maintaining websites, blogs, or digital channels is an advantage.
- Familiarity with Confluence and Jira is a plus.
- Passion for sport or an active lifestyle.
What’s in It for You
- Structured learning and development in a global sports company.
- Hands-on exposure while working with cross-functional teams.
- Access to LinkedIn Learning, language training, and the adidas Learning Portal.
- Mentorship, networking, employee resource groups, and an international intern community.
- Access to the Amsterdam campus, sports facilities, and an onsite free gym.
- Employee discounts on adidas products.
- Monthly gross allowance of €1,200.
- Flexible and agile working arrangements, with 40% home office possible.
Internship Conditions
- Start date: February 1, 2027.
- End date: July 31, 2027.
- Duration: 6 months.
- Working hours: 39 hours per week, full-time.
- Contract type: Internship; student status required throughout.
- Holidays: 10 days during the internship.
- Location: Hoogoorddreef 9A, 1101 BA Amsterdam, The Netherlands.
- Transportation costs covered by adidas.
Next Step
Submit your CV in English. A motivation letter is optional.
About adidas
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect, with a strong focus on diversity, equity, and inclusion.