The Head of Growth Marketing is responsible for defining and executing the UK&I growth marketing strategy that drives market visibility, brand preference, pipeline generation, customer engagement, and revenue growth. This role is accountable for transforming marketing into a strategic growth engine that directly contributes to business performance.
The role combines leadership of demand generation, industry marketing, proposition marketing, partner marketing, campaigns, events and thought leadership to deliver measurable commercial outcomes. The postholder serves as the owner of Atos' market positioning across the UK&I, ensuring the organisation is recognised as a trusted, innovative and differentiated partner.
Strategic Accountabilities
- Own and execute the UK&I growth marketing strategy aligned to business growth objectives.
- Drive measurable contribution to pipeline generation, opportunity progression and revenue growth.
- Develop integrated growth programmes across priority industries, strategic accounts, propositions and partner ecosystems.
- Own the UK&I market positioning strategy and elevate Atos' profile, relevance and differentiation across target markets and sectors.
- Develop compelling market narratives across digital transformation, AI, cloud, cybersecurity, digital workplace, data and industry solutions.
- Partner with UK&I Industry Leaders and Business Line leaders to support sector growth ambitions and articulate differentiated propositions.
- Own marketing investment decisions and budget allocation, ensuring robust governance and measurement of marketing effectiveness.
- Develop joint go-to-market strategies with key partners and increase partner-generated pipeline and market influence.
Key Responsibilities
- Lead the UK&I Growth Marketing function and create a high-performing marketing organisation.
- Coach and develop marketing leaders and specialists, establishing clear performance expectations aligned to business outcomes.
- Design and execute scalable demand generation programmes that improve lead quality, account engagement and pipeline acceleration.
- Develop executive visibility programmes and drive thought leadership content across priority sectors and growth domains.
- Lead strategic communications supporting major business announcements, proposition launches and innovation initiatives.
- Act as guardian of the Atos UK&I brand reputation and lead initiatives that improve customer perception and market standing.
- Partner with UK&I Executive Leadership to shape future growth strategies and provide insight on market trends, customer needs and competitive dynamics.
- Define and manage growth marketing performance frameworks linking marketing activity to pipeline and revenue outcomes.
Experience & Qualifications
Essential
- Senior leadership experience within growth marketing, commercial marketing or demand generation.
- Proven track record of delivering measurable pipeline and revenue growth.
- Experience leading high-performing marketing teams within complex organisations.
- Strong commercial acumen with experience managing significant budgets and investment decisions.
- Demonstrated success aligning Sales, Marketing, Industry and Partner organisations around common growth objectives.
- Ability to influence executive stakeholders and operate effectively at board level.
- Strong strategic planning, communication, storytelling and leadership skills.
Preferred
- Experience within technology services, digital transformation, consulting, cloud, cybersecurity or managed services.
- Strong knowledge of enterprise buying journeys and complex sales environments.
- Experience working with strategic alliance partners and ecosystem-led growth models.
- Track record of elevating brand reputation and market positioning in competitive markets.
- Experience developing industry-specific growth strategies and executive thought leadership programmes.
Why Join Atos?
This is an opportunity to lead a strategically important function within the UK&I business, shaping how Atos is perceived in the market, influencing business growth, building industry leadership and positioning the organisation as a recognised, trusted partner across public and private sector markets.
Atos welcomes applications from individuals from all backgrounds and life experiences. As a Disability Confident Leader, Atos guarantees an interview to disabled applicants who meet the minimum essential criteria. Reasonable adjustments are available during the recruitment process.