Purpose & Overall Relevance for the Organization
As a key member of the China Creation Center, this role drives creative strategy and agile execution across multiple categories and campaign touchpoints. The Graphic Designer develops culturally relevant graphic design solutions aligned with brand direction, bridging global creative vision with local market insights to deliver high-impact visual storytelling for next-generation Chinese consumers.
Key Responsibilities
- Lead high-quality graphic design concepts across categories, design calendars, products, and projects.
- Translate strategic briefs into strong visual storytelling with clear concepts and consistent execution.
- Own and elevate visual language systems while aligning with brand guidelines and pushing creative boundaries.
- Deliver finalized design assets with precision and high craftsmanship.
- Contribute to cross-functional discussions and drive creative alignment and excellence.
- Manage end-to-end design workflows across multiple projects from concept to final delivery.
- Maintain timelines, priorities, deliverables, and structured design processes.
- Partner with product marketing and product development teams to ensure consistent, high-quality outputs.
- Explore trends across fashion, sport, culture, and digital platforms.
- Translate China market trends and local consumer insights into visual design directions.
- Integrate new tools and technologies, including AI-supported design, into workflows.
Knowledge, Skills & Abilities
- Strong graphic design expertise, visual judgment, and attention to detail.
- Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
- Strong storytelling skills across visual, presentation, and communication formats.
- Understanding of end-to-end creative production.
- Ability to manage multiple projects and stakeholders in a fast-paced environment.
- Strong communication and collaboration skills.
- Fluency in English and Mandarin is a plus.
Education & Experience
- Degree in Graphic Design, Fashion Design, Visual Communication, or a related field, or equivalent experience.
- 4–6 years of design experience in sports, fashion, or street apparel graphic design.
- Experience leading projects independently with business and brand impact.
- Experience within the China market and/or global brand environments is preferred.
- Passion for sport, culture, and innovation, with alignment to brand values.
Company Culture
adidas promotes an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect, with a strong commitment to diversity, equity, and inclusion.