Director Teamwear Business

Purpose & Overall Relevance for the Organization

Oversee the entire teamwear business and achieve business growth by developing and managing the overall business strategy with a systematic approach. Deliver business results while responsibly building the brand in the market, exploring teamwear potential and fulfilling the long-term vision.

Key Responsibilities

Business Development and Management

• Lead holistic Teamwear business functions.
• Design and implement short-, mid- and long-term strategic channel business plans covering inline, local creation and Locker Room.
• Oversee and formulate teamwear product and marketing strategies, including partnership marketing, sports marketing activation and brand communications.
• Ensure brand equity for both Brand and Commercial channels.
• Develop teams, clubs, communities, schools and NS to scale the teamwear business.
• Develop tools and implement Go-to-Market communication.
• Build collaborative relationships with major external accounts and partners to maximize growth.
• Navigate business ambiguity and complexity to unlock Teamwear potential.
• Engage and collaborate with cross-functional counterparts to achieve shared objectives.

Systems and Processes

• Develop and manage key business processes for responsible channels to achieve targets including net sales, market share and customer satisfaction.
• Establish a cross-functional operating model supporting cooperation across marketing, product, channels, sourcing and operations.

People Management

• Communicate specific targets and review them with direct reports.
• Plan goals, responsibilities, competency development, measures and follow-up activities.
• Ensure team members understand their roles and responsibilities and provide guidance for quality implementation.
• Provide supervision, coaching and feedback while promoting integrity and openness.
• Manage, develop and motivate the team in alignment with departmental goals.
• Work with the line manager on team needs, delegation and workload balance.
• Build trust and teamwork across the organization.

Key Interfaces

• Global Locker Room team
• GCA Product
• GCA Creation Center Shanghai
• Sourcing
• Internal senior leadership team
• External partners

Key Performance Indicators

• Net Sales
• Market Share
• Team and consumer satisfaction

Knowledge, Skills and Abilities

• Strategic planning and overall management skills.
• Process-oriented and flexible, with a strong results focus.
• Strong leadership, persuasion and people management skills.
• Tolerance to stress, high energy and strong job ownership.
• High degree of integrity and loyalty.
• Teamwork skills and an interest in training, coaching and motivating subordinates.
• Organizational savvy in a multinational organization.
• Business acumen.

Requisite Education and Experience

• University degree or above; MBA or another business-related qualification preferred.
• At least 10 years of sales management or commercial experience at a leading consumer goods company.
• Three or more years of leadership experience managing experts, cross-functional projects and people.
• Cross-functional experience, ideally in marketing, sales or product management.
• Broad understanding of business value drivers and operations.
• Global mindset and ability to work cross-culturally.
• Proficient English required.

Culture and Inclusion

adidas promotes an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion to foster belonging and connect authentically with consumers and communities.