Director, Sales – Converse China

Become part of the Converse Team. Converse brings innovation and inspiration to every athlete in the world and celebrates self-expression, creativity and individuality.

Basic Information

• Brand: Converse China
• Location: Shanghai
• Reports to: Head of Sales, Converse China
• Business scope: North China Territory Wholesale Business & National Key Account Management
• Employment type: Full-time

Job Summary

This senior leadership role takes full ownership of commercial strategy and sales performance for the North China regional territory and national key account business. The Director will develop integrated sales strategies, drive profitable business growth, optimize channel operations and merchandise alignment, and develop key account partnerships. The role leads dual sales teams and ensures delivery of top-line sales, margin improvement and healthy inventory performance.

Key Responsibilities

• Develop and execute annual and seasonal commercial strategies for North China regional dealers and national strategic key accounts, lead joint business planning and periodic target delivery.
• Oversee end-to-end key account management, including commercial negotiation, channel policy execution, omni-channel standardization and retail portfolio optimization.
• Collaborate with merchandising, supply chain, marketing and finance teams to optimize assortment planning, product allocation, sell-through performance and inventory health while minimizing markdown risk.
• Monitor industry trends, competitor activities and retail market dynamics, providing actionable insights for strategy iteration and channel governance.
• Lead, coach and manage the North China sales team and NKA team, with responsibility for performance management, talent development, resource allocation and succession planning.

Qualifications & Requirements

• Bachelor’s degree or equivalent experience.
• 10+ years of senior sales leadership experience within leading international or domestic sportswear brands.
• Proven expertise in merchandise operation, channel management, national key account cooperation and large team management.
• Strong track record managing regional territory wholesale business and national strategic retail accounts.
• Strong commercial acumen, outstanding negotiation and cross-functional stakeholder management skills.
• Data-driven mindset with excellent judgment on sales performance, inventory control and channel quality.
• In-depth understanding of the sportswear wholesale ecosystem, dealer model and modern omni-channel retail business.

Core Competencies

• Strategic planning and large-scale business execution capability
• Complex problem-solving and cross-team alignment ability
• Strong leadership, team building and talent development capability
• Balanced commercial judgment on growth, profitability and sustainable channel development