Director, Business Development, SEA

Purpose & Overall Relevance for the Organization

Drive and accelerate profitable and sustainable market share growth across SEA through the design and execution of cross-functional strategic initiatives. Elevate organizational effectiveness by simplifying processes and optimizing the operating model, enable faster decision-making through stakeholder alignment and data-driven insights, decode market dynamics, champion data and AI initiatives, and manage high-impact strategic projects.

Key Responsibilities

• Strategic Business Planning and Impact: Develop and execute the SEA Strategic Business Plan with the GM and leadership team; lead strategic planning and key projects; optimize commercial models; manage the strategic priorities portfolio; lead high-stakes strategic frameworks; and facilitate business reviews and strategy workshops.
• Change Management / Project and Process Management: Drive strategic initiatives end to end, manage risks, escalate decisions, secure stakeholder alignment, coordinate cross-functional initiatives, simplify processes, and implement organizational and process transformation.
• Operating Model Evolution and Head Office Management: Develop the SEA Head Office operating model, facilitate governance and executive engagements, monitor KPIs, connect regional, country, and global stakeholders, deploy Head Office frameworks, and coordinate offsites and market visits.
• Business Intelligence: Use data and insights to identify growth opportunities, translate analytics into recommendations, and champion Data, Analytics, and AI initiatives across SEA.
• Leadership & Communication: Build team capabilities, drive a high-performance culture, and role-model adidas values through effective communication.

Knowledge, Skills and Abilities

• Proven ability to influence cross-functionally and at senior organizational levels.
• Strong strategic thinking, thought leadership, and business acumen.
• Advanced MS Office skills, especially Excel and PowerPoint.
• Strong communication skills and fluency in written and spoken English.

Education and Experience

• Minimum 12 years of experience in finance, commercial, strategy, project, or change management within a matrixed, multi-channel, or consulting environment.
• University degree in business, preferably with finance, marketing, or sales.
• Experience in apparel, footwear, fashion, or FMCG is preferred.

Culture

adidas promotes a winning culture built on courage, ownership, innovation, teamplay, integrity, respect, and a commitment to diversity, equity, and inclusion.