About the role
As a Digital Media Specialist, you’ll lead the day-to-day digital planning and activation of media campaigns across some of HEINEKEN UK’s key brands. The role focuses primarily on Programmatic and Social channels, spanning OLV, Display, Audio, CTV and paid social platforms.
You’ll own campaigns end to end, from insight-led planning and activation through to optimisation, reporting and learning, ensuring activity is aligned to clear business objectives and delivers measurable impact. Working closely with internal stakeholders and external partners, you’ll bring media ideas to life through smart buying, strong execution and continuous optimisation.
Sitting within the Media Buying function and reporting to the Media Buying Lead, you’ll help deliver large-scale national campaigns, scale data-driven marketing and drive innovation across digital media.
Key responsibilities
- Plan, activate and optimise digital media campaigns across Social and Programmatic channels.
- Own campaigns end to end, from insight-led planning through to activation, optimisation and reporting.
- Apply data-driven audience strategies, increasing the use of first- and second-party data.
- Monitor performance, share learnings and drive continuous testing and improvement.
- Work with internal teams and external partners to deliver innovative, high-impact campaigns.
- Support large-scale national activations and ROAS-focused performance activity.
- Manage operational and financial processes linked to digital activations.
About you
You’ll be an experienced digital media practitioner with a strong background in programmatic activation and knowledge of platforms and systems. You’ll have knowledge of social media activation and be comfortable owning campaigns from planning through to optimisation and reporting.
You’re data-driven, commercially minded and confident working across teams to deliver clear business outcomes.
Experience
- 2–3 years’ experience in social and programmatic media buying, with hands-on experience in DV360, Meta and other platforms.
- Digital media planning experience across multiple objectives and audiences.
- Hands-on activation of large-scale campaigns, including dynamic creative partners and first-party data.
- Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
- Strong understanding of Programmatic within the wider digital media ecosystem.
- Ability to analyse performance data and turn insight into clear recommendations.
- Strong communication and presentation skills, including presenting to senior stakeholders.
- Solid project management skills, with the ability to work independently and collaboratively.
- Experience within FMCG and/or the alcohol category.
- Understanding of the UK on-trade or hospitality environment.
- Experience with Salesforce products, including SFMC or CDP.
- MediaTool and/or Amazon DSP experience.
Ways of working and benefits
The London office operates a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home.
- £38,000–£43,500 salary depending on experience, plus annual bonus.
- Double-matched pension up to 10%.
- 32 days’ holiday plus three listed public holidays.
- Life assurance and critical illness insurance.
- Free ciders and beers, including low- and zero-alcohol options.
- Retail discounts and wellbeing support.
- Comprehensive development opportunities and colleague networks.