CRM Product Manager - ServiceNow (Global role)

About the role

The CRM Product Manager is a senior role within the ServiceNow Product Management team, focused on developing products and offerings for the ServiceNow platform, with emphasis on Customer Workflows (CPQ, CSM, FSM). The role combines general ServiceNow platform expertise with specific CRM knowledge to build industry-specific products and offerings, and go-to-market assets. This role acts as the product/offering expert, value champion, and strategic partner to Sales, Delivery, Portfolio/CTO, and GTM teams.

Responsibilities

• Define product/offering strategy and industry-specific solutions for Customer Workflows.
• Develop solution blueprints, accelerators, and reusable assets.
• Support sales with demos, business cases, and value propositions.
• Create sales materials, including playbooks, pitch decks, and RFP assets.
• Ensure delivery standards and alignment with business outcomes.
• Collaborate with Sales, GTM, Delivery, and CTO teams.
• Contribute to thought leadership and industry positioning.
• Maintain and improve solution assets based on feedback and trends.

Skill requirements

• Experience in a pre-sales solution architecture role.
• Experience with the ServiceNow platform and Customer Workflows, including CPQ, CSM, and FSM.
• Knowledge of other CRM platforms, such as Salesforce, Dynamics 365, or SAP CX.
• Experience in product/offering design and value-based selling.
• Ability to create business cases and translate client needs into solutions.
• Experience developing frameworks, accelerators, and implementation approaches.
• Strong commercial and consulting mindset.
• Ability to communicate with and influence stakeholders at different levels.
• Experience working on enterprise transformation programs.
• Industry exposure in areas such as Financial Services, Telecom, Healthcare, Manufacturing, Public Sector, or Energy.

Benefits

• Pension scheme with contributions matched up to 10%.
• Private medical cover.
• Income protection.
• Life assurance.
• 25 days paid leave plus national holidays.
• Flexible benefits program.

Recruiter contact

Inka Tsoneva, inka.tsoneva@atos.ai