Purpose & Overall Relevance for the Organisation
Support the development and execution of North American footwear product strategies, bringing consumer insights, market trends, and commercial opportunities into the product creation process. Drive the end-to-end creation of footwear products, including new product concepts and Special Make-Ups (SMUs), in alignment with established category and business priorities.
Collaborate closely with Design, Development, and cross-functional partners to deliver relevant, innovative, and commercially successful footwear for the North American market. Support CCP's mission to deliver locally relevant products with speed, flexibility, and a strong focus on business performance.
Key Responsibilities
Product Creation & Execution
- Support and manage assigned footwear creation projects from initial brief through product commercialization, ensuring alignment with established product strategies, timelines, and business objectives.
- Translate consumer insights, market trends, and commercial opportunities into clear, actionable product briefs in collaboration with key stakeholders.
- Partner closely with Design and Development to create compelling footwear products, balancing consumer relevance, design intent, technical feasibility, cost, and profitability.
- Support both new footwear creation and SMU initiatives, including new silhouettes, product updates, and account-specific color and material opportunities.
- Maintain product creation systems and tools with a high level of accuracy, ensuring product information is updated, complete, and delivered on schedule across all key platforms, including M-3.
Consumer, Market & Commercial Insights
- Maintain a strong connection with North American consumers, keeping a pulse on footwear, fashion, and cultural trends, competitive products, and retail market dynamics.
- Partner with North American Merchandising, Sales, and Marketing to understand commercial priorities and translate market needs into relevant product solutions.
- Support product positioning, pricing, and assortment decisions through consumer understanding, competitive analysis, and commercial awareness.
Cross-Functional Collaboration & Business Management
- Contribute to and support the strategic category direction under the guidance of the line manager, with strong focus on market needs, trends, and business priorities.
- Build and maintain strong working relationships with Creation Center Portland Design, Development, and cross-functional partners to ensure effective product creation and execution.
- Prepare and present product concepts, project updates, and business recommendations to internal and external stakeholders, tailoring communication to the audience.
Authorities
- Personnel managed: No
- Budget managed: No
Key Relationships
Maintain strong relationships and regular collaboration with Creation Center Portland Footwear Product Management, Design, Development, and Costing, as well as North America Sales and Merchandising.
Knowledge, Skills and Abilities
- Strong understanding of the North American consumer, footwear, fashion, and cultural trends, competitive products, and retail market dynamics.
- Ability to translate consumer insights, trends, and market opportunities into clear product briefs.
- Strong organizational and project management skills.
- Ability to operate effectively in a fast-paced, deadline-driven environment.
- Strong communication and presentation skills, including the ability to influence cross-functional stakeholders and communicate product concepts clearly.
- Collaborative, inclusive approach with the ability to build trusted relationships across functions.
- Ability to travel as required.
Requisite Education and Experience / Minimum Qualifications
- College degree in Marketing, Business, Product Design, or a related field, or equivalent professional experience.
- Previous experience in product management, product marketing, footwear product creation, or retail is preferred.
- Proven track record of collaborative work.
- Strong proficiency in Microsoft Office, particularly PowerPoint and Excel.
- Fluent in English.
Benefits and Workplace
adidas offers medical, dental, vision, prescription drug, adoption, surrogate and fertility support, disability, life insurance, 401(k), Stock Purchase Plan, education assistance, paid parental leave, annual bonus eligibility, flexible time off, paid holidays, and Service Time Off.
This position follows a hybrid work policy requiring office attendance Monday through Thursday, with flexibility to work remotely on Friday. In-office attendance is required for work involving a high degree of collaboration or an in-person presentation. The working location is Portland, Oregon.
adidas is an Equal Opportunity Employer that celebrates diversity, supports inclusiveness, encourages individual expression, and provides reasonable accommodations throughout the recruitment process.