Position Overview
At adidas, we never launch a product unless we consider it perfect. Our product creation teams bring together consumer insight, design, development, and commercial expertise to create footwear that performs at the highest level and connects with golfers around the world.
The Assistant Manager, Product Marketing (Golf Footwear) supports the success of the global golf footwear business by managing key areas of the product creation and go-to-market process. This role owns assigned footwear models from briefing through key creation milestones while supporting seasonal product strategy, sample management, product assets, market touchpoints, and go-to-market readiness.
Key Responsibilities
- Manage assigned footwear models from briefing through CR0, CR1, and CR2 reviews.
- Lead the creation and coordination of global visual and written product assets.
- Manage seasonal sample ordering across previews, sales samples, photoshoots, SPOMA, and other milestones.
- Organize regional input, consumer insights, competitor analysis, and market requests.
- Develop and deliver product presentations for global reviews, sales meetings, tradeshows, and media events.
- Support seasonal color briefs, color strategy, prototype reviews, pre-lines, tradeshows, and virtual events.
- Manage the golf footwear sample room across current, hype, and historical products.
- Manage the features and benefits copy process with the external copy agency.
- Support sell-in assets for key go-to-market stages, including The Handover and GTMSO.
- Research competitor products, market conditions, consumer trends, and emerging technologies.
- Lead the seasonal promotional order process.
- Support MP, DMT, and the global line list with timely and accurate product information.
Required Qualifications
- Bachelor's degree, preferably in Business, Marketing, Economics, or a related field.
- Strong knowledge of golf footwear and the broader footwear industry.
- Understanding of footwear creation processes, including lasts, materials, components, and development milestones.
- Strong business acumen and understanding of financial metrics including GIM, FOB, duty rates, wholesale and retail pricing, and net margin.
- Strong communication, presentation, organization, project management, and Microsoft Office skills.
- Ability to travel domestically and internationally as required.
- Passion for sport, golf, product creation, and high-performing teams.
Preferred Experience
- 3+ years of experience in footwear product creation, product marketing, product management, merchandising, or a related field.
- Experience supporting seasonal footwear ranges from briefing through commercialization and go-to-market execution.
- Experience working with global and regional teams in a matrixed organization.
- Experience translating consumer, competitive, and market insights into product recommendations.
Work Environment
This position follows the adidas hybrid work model and is based in Carlsbad, California. Employees are expected to work in the office Monday through Thursday, with flexibility to work remotely on Fridays. In-office attendance may be required on Fridays when collaboration or an in-person presentation requires it. Domestic and international travel is required based on business needs.
Compensation and Benefits
The anticipated base salary range is $86,350 - $102,500. Actual salary will depend on experience, qualifications, skills, competencies, and proficiency. Employees are eligible for an annual bonus based on company and personal performance, along with benefits subject to applicable plan terms and eligibility requirements.
Equal Employment Opportunity
adidas is an equal opportunity employer committed to respect, collaboration, diversity, equity, inclusion, and opportunity.