Assistant Manager Omnichannel Activation

Purpose & Overall Relevance for the Organization

ISC has to define the window concept and ISC for the retail marketing calendar. This role is responsible for designing in-store fixtures and elements required for retail activation by taking inputs from Brand Marketing.

Key Responsibilities

• Own and drive the translation, adaptation and production of ISC elements according to global Retail Marketing Campaigns, Promotions and In-Store Communication guidelines.
• Work closely with market Brand Marketing on creative development and obtain all necessary global CoE Mono-brand approvals.
• Develop complete campaign concepts, including windows and ISC.
• Arrange pilots and evaluate concepts with Brand Marketing, Retail Marketing and Visual Merchandising stakeholders.
• Develop in-store communication elements based on store-specific needs, such as store directories and pathfinders.
• Work within set budget controls.
• Develop activation tools for specific campaigns and promotions with Retail Marketing and Brand Marketing.
• Provide detailed guidelines in finalized dockets for VM teams and vendors.
• Train and brief agencies on element requirements based on the marketing calendar.
• Monitor innovations in materials and concepts used by competitors and other brands.
• Review ISC effectiveness through regular feedback from Operations and Visual Merchandising.
• Ensure ISC elements comply with global standards and provide a leading shopping experience.
• Support the Visual Merchandising Manager in implementing Global Franchise visual merchandising standards and guidelines across store concepts and formats in the specified region.
• Ensure stores comply with global standards, identify local store needs and best practices, and conduct store visits according to plan.
• Coach Store Managers and specified store staff on Global Franchise Visual Merchandising standards and guidelines.
• Provide feedback on competitor activity and fashion trends and implement locally applicable tactical solutions as advised.
• Collate seasonal and promotional POS collateral numbers and communicate them to the Marketing Activation Manager.
• Ensure windows follow the marketing calendar and window guidelines, including stickers, graphics and mannequins.

Controlling

• Measure progress against own KPIs.
• Report to superiors and monitor relevant reports.
• Monitor and report on customer and competitor sell-through and activities, proposing and initiating actions.
• Provide realistic plans.

Key Relationships

Hub Omnichannel Activation and VM Team; Visual Merchandising team; Brand Activation Team; Category and Merchandising Teams; Market Retail team, including Retail Back Office, Multi-Store Managers, Store Managers, store teams and In-Store Visual Merchandisers.

Knowledge, Skills and Abilities

• Good IT skills, including Word, Outlook, Excel and PowerPoint.
• Fluency in design software such as Adobe Graphic Suite, CorelDRAW, SketchUp and video editing tools.
• Fluency in English and the local language of the market headquarters.
• Good numeracy, literacy, verbal and written communication skills.
• Geographical mobility.

Requisite Education and Experience

• More than 3–4 years of experience in sales and/or marketing, ideally with a retail focus.
• Industry experience ideally in apparel, fashion, shoes or FMCG.
• Exposure to sports, marketing or account marketing.
• University degree in Fashion or Business with a marketing and sales focus.

Culture and Inclusion

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion as part of its culture and talent processes.