Assistant Manager, Go to Market (Contract)

Go-to-Market Planning & Execution

• Support the development and execution of integrated go-to-market plans aligned with business objectives and commercial priorities.
• Own and maintain the GTM calendar, ensuring alignment across key milestones, product launches, campaigns, and stakeholder deliverables.
• Coordinate GTM tools, meetings, and communication cascades to ensure clear alignment across teams.
• Support stakeholders in tracking key deadlines, deliverables, and launch readiness activities.

New Article Code (NAC) Management

• Lead the end-to-end New Article Code creation process to support seasonal launches and product ranging requirements.
• Own and manage the country hyperlocal product calendar, ensuring timely execution and alignment with market priorities.
• Develop and coordinate product design briefs and oversee contracting with external partners and agencies.
• Oversee the NAC creation process, ensuring product information is accurate, complete, and delivered within agreed timelines.

In-Season Business Support

• Partner with channel teams to support in-season execution and commercial performance.
• Coordinate campaign readiness activities to ensure products launch on time and in full across all channels.
• Consolidate and analyze campaign and sell-through reports, providing actionable insights to stakeholders.
• Support the implementation and communication of pricing updates and adjustments when required.
• Track product performance and collaborate with cross-functional teams to address executional challenges.

GTM Operations & Project Coordination

• Support the development and management of GTM files, templates, trackers, and planning tools.
• Monitor order deadlines and proactively follow up with stakeholders.
• Coordinate sample management processes.
• Lead showroom setup and maintenance for seasonal showcases, sell-in meetings, and stakeholder engagements.
• Drive operational excellence through project management, process improvements, and cross-functional coordination.

Stakeholder Management

• Serve as a key point of contact between GTM and channel stakeholders, extending to activation teams.
• Facilitate regular status updates and ensure stakeholders are informed of project progress, risks, and dependencies.
• Build collaborative partnerships to support GTM initiatives and business priorities.

Reporting & Insights

• Maintain reporting dashboards and trackers to monitor launch readiness and business performance.
• Analyze sell-through and campaign performance data and provide recommendations.
• Support post-launch reviews and capture learnings to improve execution effectiveness.

Ideal Candidate Profile

• 2–5 years of experience in Go-to-Market, Product Operations, Merchandising, Brand Marketing, Sales Operations, or a related function.
• Strong project management, coordination, analytical, Excel, reporting, stakeholder management, and communication skills.
• Experience with product lifecycle processes, article creation, assortment planning, or retail and consumer goods operations is preferred.
• Highly organized, detail-oriented, and effective in cross-functional environments.

Culture and Inclusion

adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company believes that diversity, equity, and inclusion create belonging and strengthen its connection with consumers and communities.