Purpose/Mission
To achieve profitable and sustainable market growth for key accounts in Vietnam while aligning with the adidas brand image and strategy and ensuring target achievement.
Accountabilities
Functional
- Establish strong relationships with franchise customers’ decision-makers to increase sales opportunities and brand presence.
- Work with key decision-makers to explore new store opportunities in Vietnam.
- Apply sales strategies, policies, and best practices for the Franchise Sales business.
- Allocate resources, negotiate, implement, and track action plans to achieve annual net sales targets.
- Ensure proper brand representation and in-store execution.
- Pursue additional business opportunities and apply a strategic mid- to long-term approach.
- Manage interfaces by addressing cross-functional requirements and proactively coordinating or facilitating meetings with other functions and accounts.
- Develop franchise account strategies, including quarterly updates of strategic initiatives and presentations to the local management team.
- Establish a regular franchise visit schedule.
- Sell in and agree on sell-through support.
- Lead alignment of the sell-in and sell-out process across internal functions.
- Facilitate meetings and business reviews with designated operations teams and Customer Service.
- Conduct and share sell-through information from accounts.
People
- Make the right hires.
- Set objectives, targets, and guidelines; coach the team; and build team capabilities.
- Develop the functional and interpersonal skills of direct reports to maximize their potential.
- Build close collaboration between teams and other interfaces and ensure cross-functional alignment.
Controlling
- Measure progress on franchisee KPIs.
- Monitor and report market trends and competitors in the area.
- Provide realistic business plans and forecasts aligned with the company’s longer-range plan.
Competencies
Group competencies: Influence Others; Result Orientation; Manage & Develop People; Manage Business Process & Project; Provide Framework for Performance.
Functional competencies: Net sales and standard margin for franchise accounts; cost center budget compliance; DSO of franchise accounts versus target; sell-through target; CSS rating.
Professional Background and Experience
- Preferably 3 years of experience in sales or franchise management.
- Experience in apparel, fashion retail, or FMCG preferred.
- Excellent leadership skills.
- Exposure to sports, marketing, or account management.
Education and IT Skills
- University degree in Business with a Marketing and Sales focus.
- Outlook: Basic.
- Word: Advanced.
- Excel: Advanced.
- PowerPoint: Advanced.
Adidas Culture
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.