Purpose
Provide content expertise and efficiencies by managing the end-to-end digital activation process for locally and globally created campaigns to drive sales within the adidas North America eCommerce channel. Partner with Digital Content Managers, Senior Manager, and Director on assigned campaigns.
Key Responsibilities
- Execute and test content on adidas.com, the adidas app, CRM, and performance media according to the activation plan.
- Communicate digital activation plans to cross-functional partners.
- Align with and gather inputs and approvals from key stakeholders.
- Interface with Global digital teams, NAM communications teams, and the internal creative studio to influence content creation and maintain best practices.
- Write clear, actionable creative briefs to extend or adapt existing campaigns.
- Provide thorough feedback during the content creation process.
- Execute digital content best practices.
- Deliver finished files to Performance Media, CRM, and Content Operations teams on time and in full.
- Support Digital Managers, Senior Managers, and Director with channel and campaign tasks as needed.
Key Relationships
Global Marketing, Global Digital, NAM Marketing, NAM eCommerce, and the internal creative studio.
Knowledge, Skills, and Abilities
- Knowledge of the technical and creative aspects of various digital channels.
- Understanding of eCommerce and passion for sports.
- Fluent in written and spoken English.
- Effective communication skills and the ability to work in a fast-paced, cross-functional environment.
- Proactive problem-solving, a solution-oriented attitude, and the ability to prioritize workload.
- Ability to understand consumer behavior across the digital landscape.
- Comfort working with enterprise-level platforms and technologies.
- Ability to flex and adapt to changing situations.
- Ability to prioritize a high number of tasks with varying workload and importance.
- Ability to understand content delivery needs, solutions, and processes.
Soft Skills
- Drive and commitment to flawless execution of marketing plans while working well under pressure.
- Highly organized, process- and solution-oriented, with attention to detail.
- Ability to independently prioritize and manage workload.
- Ability to work well under a mix of remote and in-person management.
- Collaborative by nature, with the ability to partner with diverse teams and adapt to variable team dynamics and cultures.
Minimum Qualifications
- Four-year college or university degree, preferably in a Marketing discipline.
- Minimum two years of digital marketing experience.
- eCommerce-related experience is a plus.
Workplace and Benefits
adidas offers a hybrid work policy requiring office attendance Monday through Thursday, with the flexibility to work remotely on Friday. The working location is Portland, Oregon. Benefits include medical, dental, vision, prescription drug coverage, disability and life insurance, a 401(k) plan, stock purchase plan with employer match, education assistance, paid parental leave, paid holidays, flexible time off, and bonus eligibility.
adidas is an Equal Opportunity Employer that celebrates diversity, supports inclusiveness, and encourages individual expression.