Purpose / Mission
The Assistant Manager, Brand Communications, will drive the strategic execution of brand communication initiatives in the Philippines, enhancing adidas' brand presence and engagement across various channels. This role involves maximizing PR coverage, creating impactful content, and managing relationships with media, influencers, and internal stakeholders to elevate the local relevance of global campaigns. The role also supports membership and digital activation through engagement strategies, exclusive experiences, and targeted activations.
Key Responsibilities
Brand Communications
- Assist the Brand Communications Manager in planning and implementing local activations for brand and product campaigns across PR, partner publishing and seeding, on-ground events, and content production.
- Maintain the @adidasPH social media content calendar across platforms with support from an agency Community Manager.
- Lead the development and execution of always-on TikTok content, livestreams, and seasonal TikTok campaigns with the adidas SEA Marketplace team and external agencies.
- Lead always-on implementation and seasonal projects for adidas Runners Manila, supported by an agency counterpart and global adidas Runners counterparts.
Omnichannel Support
- Assist the Omnichannel Manager in coordinating with the SEA Digital team for local assets on adidas digital touchpoints, including .com and the app.
- Support timely execution of membership activations in the Philippines, maximizing customer lifetime value, repeat purchase, and member value.
- Assist in executing on-strategy retail activations at the point of sale.
Day-to-Day Marketing Operations
- Maintain and replenish marketing and promotional stock.
- Manage relationships with internal stakeholders and regional counterparts for approvals and reporting.
- Manage supporting agency relationships across Creative, Activation, Paid Media, and Public Relations.
- Support accurate finance reporting and forecasts with the Brand Communications Manager.
Knowledge, Skills and Abilities
- Excellent storytelling skills adapted to a digital environment.
- Very strong verbal and written communication skills.
- Digital fluency and awareness of current social media trends and the local influencer landscape.
- Interest in sports, fashion, and culture.
- Solid understanding of Microsoft Office programs.
- Fluent English and Filipino, verbally and in writing.
Qualifications
- Degree in Business Studies and/or Marketing Communications preferred.
- At least 3 years of work experience, preferably in brand PR and/or social media in a consumer-focused industry.
- Experience handling agency counterparts.
- Experience in content creation and PR event management is beneficial.
Company Culture
adidas promotes a winning culture built on courage, ownership, innovation, teamplay, integrity, and respect. The company also emphasizes diversity, equity, and inclusion to foster belonging and reflect the diversity of its consumers and communities.