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Responsible for regional retail operation, sales performance, inventory health, VIP management and team development. Ensure regional target delivery, store operation standards and high-quality customer experience.
Key Responsibilities
- Regional Performance & Operation Execution: Implement national strategy and achieve regional sales, margin and operational KPIs; manage daily store operations; conduct regular store visits, coaching and action follow-up.
- Inventory & Stock Management: Manage regional inventory health, monitor inventory turnover, in-stock rate, sell-through and aged stock; execute allocation, replenishment, consolidation and clearance; ensure stock accuracy and loss prevention.
- CRM & VIP Customer Management: Execute CRM and VIP management processes, provide personalized service, organize VIP events and drive repurchase, renewal and referral.
- Data Analysis & Efficiency Improvement: Monitor sales, traffic, conversion and productivity; promote SOP, tools and process optimization; coordinate campaign execution.
- Team Management & Development: Manage store managers, supervisors and retail teams; support recruitment, training, performance management and talent development.
- Training & Brand Standard: Deliver training programs and ensure brand standards and customer experience are implemented across stores.
- Reporting & Communication: Provide regional operation reports, reviews and action plans, and communicate with the national retail team.
Key KPIs
- Regional sales and margin achievement
- Inventory turnover, stock accuracy, aged stock control and sell-through rate
- Retail excellence and brand compliance
- VIP contribution, repurchase rate and customer satisfaction
- Staff filling rate, attrition rate and productivity
- Operational risk control
Requirements
- Bachelor’s degree or above
- 5+ years of retail operations management experience, including 2+ years of regional management experience
- Strong experience in inventory management, store operations, CRM and VIP maintenance
- Premium fashion or sportswear retail experience preferred
- Strong store operation, team leadership, data analysis and coaching skills
- Proactive, execution-oriented and able to travel frequently
- Good English communication skills are a plus