Purpose
Responsible for driving sales of the company’s golf apparel products and services within the assigned territory by engaging established customers and developing new prospects to deliver profitable, sustainable growth. Builds strong one-on-one relationships to ensure customer awareness and satisfaction through expert product knowledge, timely communication, and consistent alignment with company objectives and quality standards. Operates within corporate policies and guidelines to achieve defined sales targets and contribute to overall business success.
Key Responsibilities
- Own and execute all aspects of account planning, in-field activation, and territory sales management to achieve annual booking and revenue targets.
- Build and sustain strong, trust-based relationships with customers and consumers by delivering exceptional service, fostering long-term partnerships, and strategically increasing distribution to strengthen brand presence.
- Drive product and service sales within the assigned territory by prioritizing top revenue-generating accounts while maintaining best-in-class service across all customers.
- Ensure timely and accurate order writing, proactively manage the open order book, and oversee all sales activities in alignment with trade investment strategies and programs.
- Activate key product and brand stories at retail to enhance consumer engagement, increase visibility, and drive sell-through performance.
- Conduct product knowledge sessions and educational seminars for accounts; represent the brand at sales meetings, trade shows, and consumer events.
- Provide regular market insights and feedback to Sales Leadership, including competitor activity and customer trends.
- Submit accurate territory forecasts and weekly activity reports; maintain detailed records of sales performance, customer interactions, and account status.
- Manage sales-related budgets, including travel and entertainment, seeding, and allowances, and support inventory control through communication of supply and pricing trends.
- Address customer concerns and coordinate with internal teams to resolve product or service issues.
- Offer strategic input on product needs and enhancements based on customer feedback and market dynamics.
Knowledge, Skills and Abilities
- Excels in verbal presentations and written communications, supported by a strong mastery of the English language.
- Exhibits exceptional decision-making skills, even in situations involving complexity or conflicting priorities.
- Demonstrated success in direct sales, with a strong track record of consistently delivering results.
- Skilled at building and maintaining productive relationships across a diverse account base.
- Highly effective time-management and organizational abilities.
- Exceptionally strong work ethic, with the ability to work independently while managing multiple projects and priorities simultaneously.
- Working knowledge of the golf industry and understanding of key players within the market.
- Proficiency with MS Excel, Word, PowerPoint, Outlook, and virtual sales tools.
- Ability to travel regionally up to 45% of the time.
- Ability to lift and carry samples or products weighing up to 30 pounds.
- Manages significant partnerships that drive revenue for the golf business.
Required Education and Experience / Minimum Qualifications
- Minimum 4 years of inside or outside sales experience, preferably within the golf industry, soft goods preferred, or equivalent sales experience combined with product marketing, merchandising, or retail experience.
- University or college graduate in a related field, or equivalent experience.
Performs other related duties and assignments as required. The essential duties and responsibilities list includes those duties and responsibilities for which the position exists and which must be satisfactorily performed in order to be successful in the position. However, the job description is not intended to be an all-inclusive listing of work requirements.
Culture and Inclusion
At adidas, we have a winning culture. We foster the athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect.
At adidas, we strongly believe that embedding diversity, equity, and inclusion into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.