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As Senior Specialist SEO, Emerging Markets at adidas, you will support the growth of organic search visibility, traffic and revenue across adidas Emerging Markets eCommerce. The role focuses on improving SEO performance across onsite content, technical SEO, internal linking, offsite authority, and AI/generative search visibility.
You will work closely with regional, global and local market stakeholders to identify SEO opportunities, translate search insights into clear recommendations, and support the execution of scalable initiatives across multiple markets.
Key Responsibilities
- Support the development and execution of SEO strategies to grow organic traffic and revenue across adidas Emerging Markets.
- Conduct keyword research, search intent analysis and competitor reviews to inform product listing page optimization, content recommendations and internal linking priorities.
- Work with stakeholders on digital PR and generative engine optimization initiatives.
- Monitor organic performance across markets, categories and page types, and provide insights on growth and decline.
- Conduct technical SEO audits covering crawling, indexation, rendering, canonicalization, internal linking, structured data, site speed and Core Web Vitals.
- Analyze Google Search Console, log files, crawling data and site performance reports to diagnose SEO issues.
- Work with product, platform and development teams to resolve technical SEO issues and improve site health.
- Support SEO requirements for platform changes, site releases, page templates, redirects, URL structures and international SEO.
- Address duplicate content, cannibalization and crawl efficiency issues across large-scale eCommerce sites.
- Measure and report the impact of SEO activities using split tests, pre/post analysis and causal impact analysis.
- Build best-practice toolsets and scalable processes for audits, content optimization, reporting and market support.
- Stay current with search, eCommerce SEO, AI search, technical SEO and analytics developments.
Knowledge, Skills and Abilities
- Strong understanding of technical and international SEO, eCommerce SEO, structured data, internal linking and page speed.
- Experience with Google Search Console, Keyword Planner, Screaming Frog, Ahrefs and AI tracking tools.
- Experience with Google Analytics, Adobe Analytics, Looker Studio, Power BI or similar reporting tools.
- Understanding of AI search, generative search, answer engines or GEO/AEO measurement is a plus.
- Strong communication, collaboration, organization and stakeholder management skills.
- Fluent English, both verbally and in writing.
Minimum Qualifications
- 4+ years of experience in technical SEO, in-house or at a leading digital agency.
- University degree in Business or an equivalent field.
- Experience with digital marketing in a brand environment, Agile development teams and eCommerce.
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. The company is committed to diversity, equity and inclusion.