Job Summary
We are seeking a passionate and experienced Retail Marketing & VM Planning – Originals Senior Specialist who will lead the planning and execution of retail marketing activations and visual merchandising across adidas Originals. This role is responsible for driving brand awareness, consumer engagement, and sales growth across DTC, WHS, and Mono channels.
Role & Responsibilities
Campaign Planning
- Lead Window, ISC and Activations for Originals In-line, Statement, Motorsport, Basketball, Kids, and Members Day campaigns.
- Develop campaign zoning plans and provide VM guidelines to channels, covering apparel and footwear display and mannequin styling.
- Ensure campaign-aligned door list accuracy for optimal rollout.
- Coordinate with external agencies to develop ISC/display materials.
- Provide accurate rolling MaEx (MWB) forecasts and ensure compliance with guidelines.
Channel & Store Support
- Drive campaign activations, ensuring campaign strategy alignment, cross-functional collaboration, brand consistency, and consumer engagement.
- Support Mono-brand and WHS channels with campaign branding, including VP zones and commercial-driven sales promotions.
Market & Trend Insights
- Stay updated on retail marketing trends and best practices to strengthen campaign strategies.
- Follow fashion trends and develop styling expertise to enhance mannequin styling and visual execution.
Key Relationships
Global: Originals BU Retail Marketing and Halo Activation. Local: Channel VM, BC, BU, DA, CTC CP, PMA, CM, MOPS, DTC & WHS Mono Channels, Membership, and Procurement. External partners include agencies and vendors.
KPIs
- Traffic, conversion, sales, and comparable sales.
- Retail activation customer engagement and engagement metrics.
- Compliance with MaEx/MWB guidelines.
- Accuracy of annual and monthly MaEx rolling forecasts (RFC).
Requirements
- Bachelor’s degree in Fashion, Marketing, Art & Design, or a related field.
- More than 2 years of experience in Retail Marketing or Visual Merchandising.
- Proficiency in English and Korean, written and spoken.
- Portfolio submission required.
Preferred Qualifications
- Experience in retail space design and visualization aligned with brand concepts.
- Effective communication with external partners and strong timeline management.
- Fashion-related background with styling sensibility.
- Strong interest in and understanding of fashion and retail trends.
- Practical decision-making based on cost considerations and solid budget management skills.
Key Competencies
- Accountability and a positive attitude toward meeting deadlines.
- Adaptability and openness to feedback for continuous learning and improvement.
- Strong communication and collaboration skills with cross-functional teams and external partners.
A portfolio must be required for your interview.
Adidas Culture
At adidas, we foster the athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. We believe embedding diversity, equity, and inclusion into our culture and talent processes gives employees a sense of belonging and provides a competitive advantage.