adidas

Sr. Specialist Campaign and Promotions

adidas

Bogota, Colombia

Job Type Full-time
Experience Entry Level
Posted 3 weeks 5 days ago
Entry Level Level

Role purpose

Support the reliable execution and continuous improvement of digital commerce campaigns, promotions, content and operational workflows across Latin America. The role combines hands-on eCommerce support with data analysis, process documentation and practical use of approved AI and automation tools.

What success looks like

  • Campaigns, promotions and content updates are delivered accurately, on time and with clear validation.
  • Operational issues are identified early, documented clearly and escalated to the right support teams.
  • Recurring manual work is simplified through templates, approved AI tools, lightweight automation and better ways of working.
  • Campaign and voucher performance is tracked consistently, with clear insights and improvement opportunities shared with the team.
  • Knowledge is documented so processes are easier to learn, repeat and scale across markets.

Key responsibilities

Campaign, promotion and content execution

  • Support the setup, scheduling, quality assurance and launch of digital campaigns and promotions across website and app experiences.
  • Complete content and page updates, including homepage, campaign pages, category and product-listing pages, promotional callouts, help content and checkout-related content.
  • Assist with voucher and promotion configurations, validation and first-line support across LAM webstores.
  • Coordinate timelines, inputs and approvals with campaign, content, market, consumer experience, operations and global support teams.
  • Follow launch checklists, test configurations and confirm that changes meet the business brief before and after go-live.

Data, reporting and insight support

  • Maintain campaign, promotion, voucher and workload trackers with accurate and timely information.
  • Use Excel and available analytics or visualization tools to identify trends, exceptions, recurring issues and optimization opportunities.
  • Monitor relevant funnel, engagement, campaign and consumer-experience indicators, flagging unusual results or operational risks.
  • Prepare clear summaries and simple visualizations that help the team make fact-based decisions.

AI-enabled productivity and automation

  • Use approved generative AI and productivity tools to accelerate research, first drafts, documentation, summaries, quality checks and routine analysis.
  • Identify repetitive tasks and suggest practical automation opportunities.
  • Help build and test simple templates, workflows, prompts, dashboards or low-code/no-code automations with guidance from experienced team members.
  • Validate AI-assisted outputs, protect confidential information and follow company requirements for security, data protection and responsible AI use.
  • Share effective prompts, examples and lessons learned so the team can adopt better AI-enabled ways of working.

Process improvement, documentation and support

  • Document current processes, work instructions, checklists, known issues and support handovers in clear business language.
  • Support user acceptance testing and rollout of new campaign, promotion, content or automation capabilities.
  • Log, troubleshoot and monitor incidents, providing complete information to technical or platform-support teams.
  • Collect feedback from users and markets, and help translate it into clear improvement requirements.
  • Contribute to team routines, knowledge-sharing sessions and continuous-improvement actions.

Candidate profile

Must-have capabilities

  • Curiosity and learning agility, with the ability to learn new tools and processes quickly.
  • Active and thoughtful use of AI tools for productivity, research, analysis or automation.
  • Growth mindset, openness to feedback and willingness to experiment responsibly.
  • Strong attention to detail, organization and follow-through.
  • Analytical problem-solving and comfort working with data.
  • Clear written and verbal communication in English and Spanish.
  • Collaborative approach and confidence asking questions when requirements are unclear.

Trainable or preferred experience

  • Internship, academic project or up to 1–2 years of relevant experience in eCommerce, digital marketing, operations, analytics, technology or project support.
  • Excel skills such as formulas, pivot tables and charts.
  • Exposure to Power BI, Tableau, Looker, web analytics or similar tools.
  • Basic familiarity with low-code/no-code automation, SQL, Python, APIs or workflow tools.
  • Experience supporting websites, apps, campaigns, promotions, content management or digital projects.
  • Portuguese is a plus, but not required.

Education and experience

University degree completed or in progress in Business, Marketing, Digital, Economics, Engineering, Data, Technology, Communications or a related field, or equivalent practical experience. This is an early-career role; demonstrated skills through internships, academic work, freelance projects, volunteering or personal projects are relevant and welcome.

Why this role is attractive

  • Build hands-on experience across campaigns, promotions, content, analytics and consumer experience in a regional digital commerce environment.
  • Learn from specialists across business, technology, data and operations while contributing from day one.
  • Develop practical AI and automation capability with real business use cases and responsible-use guardrails.
  • Create a foundation for future growth into digital commerce operations, campaign optimization, analytics, product, project management or automation roles.

Additional details

  • Team: Digital
  • Location: Bogota, Colombia
  • Contract type: Full time
  • Job number: 550388

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