Purpose & Overall Relevance for the Organization
At adidas, the Senior Manager Digital Commerce Innovation shapes, enhances, and accelerates new and existing digital business models across Latin America, including social commerce, WhatsApp sales, agentic commerce, conversational commerce, and other future commerce opportunities.
The role translates consumer needs, market trends, and business opportunities into strategies, commercial models, and execution plans delivered cross-functionally. It requires strong business acumen, P&L understanding, consumer-first thinking, and project leadership to define business models across product, pricing, promotion, and placement while balancing consumer impact, operational feasibility, technical complexity, and speed to market.
Key Responsibilities
- Business Model Strategy & Innovation: Define the strategic roadmap for new digital commerce business models in Latin America; design business models; build business cases with P&L logic, investment needs, expected impact, risks, dependencies, and recommendations.
- Leverage data, AI, and automation, including algorithmic targeting, recommendation engines, and AI-driven personalization, to scale business models.
- Consumer Experience & Omnichannel: Define consumer-first journeys across digital and omnichannel touchpoints and translate consumer pain points into actionable business requirements and improvement plans.
- Execution & Project Leadership: Convert ideas into structured execution plans with scope, owners, timelines, milestones, dependencies, risks, KPIs, and decision points. Lead cross-functional delivery from concept to launch and track post-launch performance.
- Stakeholder Management & Communication: Connect business, digital, technology, finance, operations, brand, CRM, analytics, and market teams; prepare clear presentations; and influence stakeholders across functions.
Knowledge, Skills and Leadership Abilities
- Experience in digital commerce, eCommerce, marketplace, social commerce, omnichannel, business model innovation, commercial strategy, or related digital/business functions.
- Strong understanding of P&L management, commercial KPIs, business case development, and the 4Ps of business model design.
- Consumer-first mindset and ability to design frictionless omnichannel experiences.
- Proven project management, stakeholder alignment, prioritization, roadmap planning, and execution follow-up skills.
- Ability to communicate business requirements to technical teams and mediate trade-offs between consumer value, complexity, cost, and speed.
- Strong presentation and storytelling skills.
Minimum Qualifications
- University degree in Business Administration, Marketing, Digital, Engineering, Economics, or a related field.
- Relevant experience in digital commerce or related digital/business functions.
- Advanced English required; Spanish and/or Portuguese is a plus.
Adidas promotes a winning culture based on courage, ownership, innovation, teamplay, integrity, and respect, with a strong commitment to diversity, equity, and inclusion.