Based in Beaverton, OR, the Senior Director, Global Athlete Business SGA will lead the end-to-end strategy and execution of Shai Gilgeous-Alexander’s global business. This role drives a holistic, integrated approach connecting performance, cultural relevance, and lifestyle expression into a distinctive and scalable athlete business.
You will define the long-term vision while delivering excellence in seasonal execution, aligning partners, creating strategic clarity, and moving the business forward with creativity and discipline.
Who are we looking for?
The ideal candidate is a strategic, culturally aware leader with a strong understanding of the intersection of basketball, style, and youth culture. They bring a clear point of view on building an athlete franchise that resonates on and off the court and lead through influence, collaboration, and vision.
What will you work on?
- Define and drive a clear global vision and strategy for SGA’s business on and off the court
- Align cross-functional teams across Product, Marketing, Merchandising, Sports Marketing, and Marketplace to deliver integrated plans
- Translate athlete insights and consumer understanding into compelling product and storytelling strategies
- Align global, geo, and city teams on priorities, concepts, and seasonal plans
- Establish and track clear seasonal and long-term business objectives
- Identify consumer-led opportunities that scale into meaningful growth drivers
- Drive a consistent operating cadence, including business reviews, team meetings, and planning cycles
- Partner with internal and external stakeholders to represent the athlete and brand with authenticity and integrity
Who will you work with?
This role partners closely with global and geo teams across Nike, including Product, Design, Merchandising, Marketing, Sports Marketing, and Marketplace. The role also engages external partners and serves as a key connection point between the athlete, the business, and the brand.
What you bring
- Bachelor’s degree in general management, strategy planning, business operations, or a related field
- 15+ years of relevant work experience
- Minimum of 7 years in a leadership or management role
- Proven experience leading cross-functional teams to deliver against a shared vision
- Strong understanding of basketball, culture, and consumer behavior
- Ability to translate insights into strategies that drive brand and business impact
- Exceptional communication and organizational skills
- Demonstrated ability to manage multiple priorities and stakeholders
- Experience managing budgets and driving accountability
- A collaborative leadership style with the ability to influence without authority
- A passion for developing others and building high-performing teams
NIKE, Inc. offers a generous total rewards package, a casual work environment, a diverse and inclusive culture, and opportunities for professional development. NIKE, Inc. is an equal opportunity employer.