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Purpose
Responsible for developing and leading the adidas Direct-to-Consumer retail strategy in Brazil, driving profitable and sustainable market share growth across Own Retail Stores and Franchise Stores. This role ensures that sales, profitability, margin, and operational objectives are achieved through the execution of a robust strategic business plan for the retail and franchise business.
Responsibilities
- Lead Country DTC Retail Business and design and implement the Direct-to-Consumer retail strategy across the country.
- Drive business growth and strengthen adidas’ competitive advantage across Own Retail Stores and Franchise Stores.
- Hold overall fiscal responsibility for delivering the country retail business plan, including sales, margins, profitability, and other key financial metrics.
- Lead and manage the P&L for the retail and franchise business.
- Lead the implementation of Global Brand, Sales, and LAM Market initiatives, programs, and procedures across Own Retail and Franchise channels.
- Maintain collaborative communication vertically and cross-functionally, securing alignment on internal priorities and effective resource allocation.
- Lead and inspire cross-functional teams, including HR, IT, Finance, Profit Protection, Brand, and Operations.
- Set clear and measurable objectives, develop functional and relationship capabilities, and support career progression planning.
Requirements
Advanced to fluent Portuguese and English are required. Spanish is considered a plus.
Culture and Inclusion
adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity, and respect. The company believes that embedding diversity, equity, and inclusion into its culture and talent processes creates belonging and a competitive advantage.