Department: DPC - Wholesale Direct
Reporting Line: Manager DPC Consumer Experience
Subsidiary/Country: LAM
Location: Bogotá, Colombia
Grade: P1
Purpose & Overall Relevance for the Organization
Support the DPC Customer Experience team with consistent execution of projects, best practices and tools across the E-Commerce channel of the Wholesale and Digital Partner Commerce ecosystem in Latin America. The overall goal is to optimize product publication and enhance customer experience across digital marketplaces for both 1P and 3P businesses, ultimately driving sell-out and conversion while strengthening the brand experience.
Responsibilities
- Lead catalog and customer experience projects for new and existing partners, working with Integrations, Tech, Commercial, partners and tech providers teams.
- Manage cataloging agencies to ensure accurate product publication and high quality customer experience.
- Define catalog KPIs and evaluate content quality to drive continuous improvement.
- Use data to guide content and customer experience decisions based on performance and trends.
- Implement enriched content, including videos, storytelling and comparisons, to improve engagement and conversion.
- Coordinate catalog and customer experience projects with top digital partners in the region.
- Ensure timely and accurate product content across all digital touchpoints.
- Align with internal and external teams to optimize the digital customer journey.
- Set and manage project timelines and priorities with country teams.
- Analyze results and replicate best practices across markets.
- Build strong partnerships with Product, Marketing, Sales Ops and E-Commerce teams.
- Collaborate with DPC Business Analytics to improve reporting and performance tracking.
- Provide local insights to strengthen regional customer experience strategies.
Key Relationships
- Country account management teams
- Digital Customer Experience eCom
- Partner Program Integrations and Commercial
- Tech and Platforms Teams
- Digital Partner Commerce Analytics
- Regional Wholesale
Knowledge, Skills and Abilities
- University degree in Business, Marketing or an equivalent field.
- 3+ years of professional experience, including 2+ years in E-Commerce.
- Experience with digital catalog management systems such as PIM, middleware and marketplaces.
- Ideally, experience in E-Commerce product description page design and management.
- Experience working in cross-functional environments and coordinating diverse stakeholders.
- Good project management skills, including the ability to lead several projects simultaneously.
- Good communication skills and the ability to convince people of proposed courses of action.
- Innovative mindset and results-oriented, hands-on-keyboard attitude.
- Very good understanding of the digital customer journey and online product presentation best practices.
- Basic technical knowledge of E-Commerce front-end and on-site search mechanics.
- Understanding of retailers’ operational processes and metrics.
- Proficient in MS Office.
- Fluent English, both verbal and written, is required.
- Portuguese is a plus.
Culture and Inclusion
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion as part of its culture and talent processes.