Purpose & Overall Relevance for the Organization
Lead end-to-end planning and layout development for adidas store openings, including zoning plans that support commercial priorities and enhance the consumer journey. Create display plans, fixture configurations, and SKU capacity planning to ensure seamless execution and timely store launches.
Drive key business initiatives and effective communication with cross-functional stakeholders to ensure alignment, efficient collaboration, and successful project delivery. Oversee internal team management, including resource planning, task prioritization, performance follow-up, talent development, and team capability building.
Key Responsibilities
Store Layout, Zoning & Commercial Planning
- Use data-driven insights, store performance, consumer behavior, and business priorities to develop effective store zoning plans.
- Optimize space allocation, category layout, product flow, and the consumer journey to maximize commercial productivity and enhance the shopping experience.
- Provide layout direction, display planning, fixture configuration, and SKU capacity planning for new store projects.
- Balance brand storytelling, commercial return, operational efficiency, and local market relevance in store planning decisions.
Cross-functional Project Collaboration
- Collaborate on new store concepts, retail experience upgrades, campaign launches, and store format evolution.
- Communicate with cross-functional stakeholders to ensure alignment, fast decision-making, and successful project delivery.
- Identify project risks, follow up on action plans, and proactively solve issues to protect launch timelines and execution quality.
- Support localization and adaptation of global and regional concepts for China market needs and consumer expectations.
Standards, Process & Governance
- Establish and improve new store opening processes, planning standards, zoning principles, and fixture management guidelines.
- Ensure new store planning and execution follow adidas brand standards, VM guidelines, retail design principles, and operational requirements.
- Build project tracking mechanisms, timeline management tools, and post-opening review processes.
- Capture learnings from store openings and translate them into scalable best practices.
Team Management & Capability Building
- Lead and manage the internal team, including resource planning, task allocation, priority setting, and performance follow-up.
- Build a high-performing and collaborative team culture with clear ownership, accountability, and execution discipline.
- Coach and develop team members in store planning, project management, commercial thinking, and cross-functional communication.
- Support talent development, succession planning, and team capability building.
Key Performance Indicators
- Consumer satisfaction and Net Promoter Score
- Category growth
- Project delivery feedback
- UPT
- ATV
- Sales per square meter
Key Relationships
Retail Design, Sales Operations, Retail Marketing, VM Execution, and Product teams.
Knowledge, Skills and Abilities
- Mastery of space planning tools such as CAD, SketchUp, and Revit.
- Advanced analytics skills, including interpretation of China retail KPIs.
- Deep understanding of China social commerce integration.
- Ability to balance global brand DNA with local relevance.
- Strong commercial acumen for space productivity optimization.
- Innovative mindset for retail experience evolution.
Minimum Qualifications
- 10+ years of hands-on VM experience with 5+ years of leadership experience.
- Native Mandarin and professional English proficiency.
- Expert knowledge of China's regional retail differences.
- Portfolio demonstrating successful China market VM strategies.
Company Culture
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. adidas emphasizes diversity, equity, and inclusion as part of its culture and talent processes.