Senior Manager, Retail Management & Planning

Mercedes-Benz Group AG is one of the world's most successful automotive companies. Mercedes-Benz Vietnam Ltd. (MBV), a joint venture with Mercedes-Benz AG and SAMCO, was incorporated in 1995 and is responsible for assembling and distributing passenger cars in Vietnam.

Objective of Job

Ensure the effective achievement of retail and wholesale sales targets within the given timeline, budget, and available resources by leading sales planning, product availability management, sales program development, business insight generation, and dealer performance support.

Key Responsibilities

• Sales OP, SP & KUFRI Planning: Lead annual OP, SP, and monthly KUFRI planning; coordinate forecasting, product availability, new product launch readiness, dealer orders, CKD production plans, and vehicle allocation.
• Sales Target Achievement: Translate business plans into sales targets, KPIs, and performance measures; monitor targets by product, dealer, region, and timeline; analyze dealer performance and support sales campaigns.
• Sales Program Development: Develop the annual sales promotion calendar, design sales campaigns and incentive programs, manage partnerships and budgets, and evaluate campaign performance.
• Sales Program Execution: Deploy sales programs across dealers, field sales teams, and customers; monitor results, KPIs, reimbursements, and discount budgets.
• Business Insights & Market Analysis: Analyze customer, sales, dealer, and market data to identify opportunities and provide recommendations for sales strategies and business growth.
• Dealer Retail Marketing Support: Advise dealers on retail marketing activities and collaborate with dealers, Field Sales, and Marketing teams.
• Team Leadership & Capability Development: Coach team members, identify capability gaps, drive development plans, build a talent pipeline, and foster a high-performance culture.

Qualifications

• University degree in Economics, Business Administration, Marketing, or equivalent.
• Minimum 8 years of experience in Sales and Marketing within the automotive industry.
• Experience in sales planning, sales operations, demand planning, sales program development, and dealer performance management preferred.
• Strong automotive market knowledge, strategic thinking, analytical, planning, organizational, negotiation, communication, and presentation skills.
• Good command of English and Vietnamese.
• Proficiency in Microsoft Office, especially Excel, PowerPoint, and Word.
• Willingness to travel when required and ability to work effectively under pressure.

Benefits

Health benefits, employee events, possible hybrid work, possible flextime, parking, canteen and café, and an in-house doctor.

Contact

Mercedes-Benz Vietnam Ltd., 693 Quang Trung Street, 70000 Ho-Chi-Minh-City. MBV Recruitment: recruitment_MBV@mercedes-benz.com