Senior Manager, PR Communications

Mercedes-Benz Vietnam Ltd. is seeking a Senior Manager, PR Communications to lead the Public Relations function within the Marketing & PR Department.

Objective of Job

Lead the strategy, planning, execution, and measurement of PR and media relations activities. Build and enhance the image of Mercedes-Benz, its products, and its corporate reputation among employees, customers, media, influencers, and the public.

Key Responsibilities

• Develop and implement annual communication strategies for Mercedes-Benz and its product portfolio.
• Define communication targets, messages, media strategies, timelines, KPIs, and reporting frameworks.
• Lead crisis communication planning and media response strategies.
• Build relationships with government authorities, media organizations, automotive communities, retailers, and other stakeholders.
• Manage media relations and communication activities with key opinion leaders.
• Develop and execute PR initiatives supporting corporate and brand objectives.
• Manage media agencies, communication budgets, reporting, analysis, and documentation.
• Develop, review, and approve media releases, communication content, and media kits.
• Prepare executive speeches and coordinate media interviews for senior leadership.
• Drive traffic and engagement through social media channels to Mercedes-Benz websites and lead-generation platforms.
• Support communication content across owned channels, including websites and social media.
• Plan and execute communications for product launches, press conferences, motor shows, media workshops, and test-drive events.
• Create brand and product experiences that strengthen media and customer engagement.
• Support product placement, branded content, dealer PR activities, and special projects.

Qualifications

• University degree in Journalism, Communications, Marketing, Advertising, or a related field.
• At least 6 years of Communications experience, including at least 3 years in a management position.
• Strong knowledge of and passion for luxury automotive brands and the automotive industry.
• Excellent verbal and written communication skills in English and Vietnamese.
• Proven success delivering PR campaigns and measurable KPIs.
• Strong expertise in digital PR and media channels.
• Excellent leadership, presentation, storytelling, public speaking, and stakeholder management skills.
• Strategic mindset combined with hands-on execution capabilities.

Benefits

• Health benefits
• Employee events
• Hybrid work possible
• Flextime possible
• Parking
• Canteen and café
• In-house doctor

Contact

MBV Recruitment E-Mail: recruitment_MBV@mercedes-benz.com