This is an opportunity to shape how adidas shows up and is discovered across Europe as search evolves. You will lead the European Digital PR and Generative Engine Optimization (GEO) strategy, connecting communications, search, affiliate, paid media and category expertise to strengthen visibility across search engines, AI-powered platforms and digital publishing ecosystems.
As the regional expert for Digital PR and AI-driven search, you will turn an emerging capability into scalable ways of working for markets across Europe. You will set the strategic direction, build the frameworks and capabilities teams need, and create a clear view of performance and business impact.
What you will do
- Develop and implement adidas Europe’s Digital PR and GEO strategy, aligning priorities and execution with the wider business.
- Drive initiatives that strengthen brand authority, organic visibility and discoverability across AI-driven search environments.
- Connect Communications, SEO/GEO, Affiliate Marketing, Paid Media and Category teams to increase the impact of earned media.
- Partner with local market PR teams to embed Digital PR best practice and create scalable approaches across Europe.
- Build governance frameworks, playbooks, tools and training that enable teams to develop capability and execute consistently.
- Define performance frameworks and KPIs, use insight to optimise execution, and provide strategic counsel on Digital PR, GEO and emerging AI-search developments.
What you will bring
- Deep expertise in Digital PR, communications and content strategy, with a strong understanding of SEO, GEO and AI-driven search ecosystems.
- 5+ years of experience across Digital PR, communications, SEO, content marketing or digital marketing.
- Experience leading strategic initiatives across multiple markets and working effectively in a matrix organisation.
- Experience managing agency partnerships and external vendors.
- Strong stakeholder management, communication and influencing skills, including the ability to influence senior stakeholders and drive organisational change.
- A commercial and analytical mindset and the ability to drive change in a fast-paced environment.
- A university degree in Communications, Marketing, Journalism, Business Administration or a related field.
- Fluent written and spoken English.
Your connections
You will work closely with the Europe PR & Social team, local market PR teams, Europe and Global SEO/GEO teams, Affiliate Marketing, Europe and local Paid Media teams, Category Business Units, Consumer Insights & Analytics, and Global Brand PR.
Life at adidas — London
You’ll be joining our London hub in the heart of Farringdon. adidas operates a hybrid working model with three days in the office and the flexibility to work from home on the other two days.
The adidas experience
Alongside a competitive salary, adidas offers regular opportunities to win tickets to sport and music events, educational resources, enhanced maternity and paternity benefits, 25 days’ holiday plus bank holidays, private medical insurance and health cash plan, an employee discount, an annual fitness allowance, an annual bonus and a leading pension scheme.
What happens after you apply?
Once you've submitted your application, one of adidas’s Recruitment Partners will review it against the requirements of the role. If your experience looks like a strong match, a member of the recruitment team will be in touch to talk about the next steps.
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity and respect. The company also prioritises diversity, equity and inclusion across its culture and talent processes.