Purpose & Overall Relevance for the Organization
The Manager Visual Merchandising will lead the Visual Merchandising strategy and execution across adidas’ Retail and Wholesale channels in Chile. The role will translate brand guidelines, category priorities and commercial objectives into compelling physical environments that strengthen the brand presence, enhance the consumer journey and contribute to store performance.
Combining strong Visual Merchandising expertise with commercial judgment and an analytical mindset, this position will define how products, categories and stories are represented within each store. The role will use business and consumer insights to influence space allocation, product visibility, layouts, fixtures and campaign execution, while identifying when local market realities require adidas to challenge or adapt broader guidelines.
Key Responsibilities
- Lead the Visual Merchandising strategy and execution across adidas’ Retail and Wholesale channels.
- Translate global and regional Visual Merchandising guidelines into locally relevant executions.
- Partner with category, buying and commercial teams to align space allocation and product visibility with assortment decisions, growth objectives and business priorities.
- Use sales, stock, productivity and consumer data to recommend how physical space should be allocated across categories, franchises and products.
- Define the role and visibility of each category within different store concepts.
- Develop and optimize store layouts, product adjacencies, mannequin styling, product presentations, focal points and in-store storytelling.
- Bring campaign and activation concepts to life at the point of sale.
- Challenge existing layouts and Visual Merchandising guidelines when business insights, consumer behavior or local market opportunities indicate a more effective approach.
- Monitor campaign implementation, product availability, floor share, competitor activity and market opportunities.
- Lead Visual Merchandising planning and execution for new store openings, renovations and special projects.
- Manage Visual Merchandising project budgets, including furniture, fixtures, renovations, production and other implementation requirements.
- Lead store-visit planning and execution across Retail and Wholesale.
- Oversee Visual Merchandising execution across approximately 60 Retail stores and a broader Wholesale network.
- Lead relationships with agencies, suppliers and other external partners.
- Lead, develop and support a blended team of internal and external Visual Merchandising professionals.
- Provide Visual Merchandising training and guidance to store teams and relevant stakeholders.
- Influence the definition of showroom spaces and sell-in environments.
Key Relationships
Retail and Wholesale channel teams; Buying, Merchandising and Category Management teams; Brand Activation and Omnichannel Marketing; Store Development and Real Estate; Retail Operations and store leadership teams; Finance and Procurement; Regional and Global Visual Merchandising teams; external agencies, production partners and suppliers; and the internal Visual Merchandising team and external field team.
Requisite Education, Experience, Knowledge and Skills
- University degree in Visual Merchandising, Design, Architecture, Marketing, Business, Retail Management or a related field.
- At least 5 years of relevant experience in Visual Merchandising, ideally within a retail, fashion, sportswear, footwear, department store or other consumer-led environment.
- Consolidated technical Visual Merchandising expertise, including store layouts, space planning, product presentation, mannequin styling, category adjacencies, floor capacity and in-store storytelling.
- Experience managing Visual Merchandising across a significant store network or multiple retail locations.
- Strong commercial, strategic and analytical skills.
- Experience partnering with buying or merchandising teams and influencing assortment, product allocation or space-related decisions.
- Ability to interpret global and regional brand guidelines and translate them into locally relevant store executions.
- Experience supporting new store openings, renovations, retail projects and the implementation of furniture, fixtures and in-store materials.
- Experience managing project budgets, external suppliers, agencies and production partners.
- Previous people-leadership experience, including leading, developing and coordinating internal employees and external teams.
- Strong stakeholder management and influencing skills.
- Ability to manage multiple stores, projects, stakeholders and deadlines.
- Strong understanding of retail trends, consumer behavior and the evolving role of physical stores within an omnichannel environment.
- Professional proficiency in English.
Company Culture
At adidas, diversity, equity and inclusion are embedded into the company culture and talent processes. The company promotes courage, ownership, innovation, teamplay, integrity and respect.