Purpose & Overall Relevance for the Organization
Drive Sportswear Apparel Men's business success within guidelines set by Global BUs, as well through product strategy that reflects understanding of consumer, market trends and business needs.
Key Responsibilities
- Support Senior Director Sportswear in the execution of product strategy and act as category interface between Global BU and local teams.
- Be responsible for the SPW Men Apparel product range plan and local creations, with the capability to work independently.
- Drive market and consumer insights into a product plan that considers the end-to-end consumer journey.
- Own category business success, including forecasts, pricing corridor, size range, RID and sell-through.
- Build the category range by channels within Global BU guidelines, including inline, promotional, SMU and Local Creation products.
- Implement GCA channel allocation for globally allocated products.
- Perform category analysis, including sell-through, forecasting, range adoption, brand collection, pricing corridor compliance, monthly flow and ARP.
- Own seasonal sell-in with the product range plan and sell-in margin to achieve sell-out and other critical product financial targets.
- Drive cross-functional communication and alignment with marketing, channels and other internal stakeholders across GCA and Global organizations.
- Manage business performance analysis, systems and files, and samples.
Key Performance Indicators
- Category net sales, net margin and contribution across GCA
- Sell-out forecast and data accuracy
- Market share
- Achievement of key SBP initiatives
Key Relationships
Global BU and GTM, GCA product team, GCA Brand Marketing, GCA offline channels, and GCA Demand Planning and Finance.
Knowledge, Skills and Abilities
- Expert understanding of the China market, consumers and commercial needs, especially Men's Apparel.
- Strong presentation, communication, negotiation and influencing skills.
- Strong data analysis skills and ability to translate results into clear business actions.
- Distinct track record of success and high-level Category Management and Merchandising knowledge in Apparel.
- Strong cross-functional and stakeholder management experience.
- Positive, organized work ethic and ability to work cross-functionally.
- Solution-oriented and agile mindset, with adaptability to a fast-paced environment.
- Team player with high integrity and attention to detail.
Requisite Education and Experience / Minimum Qualifications
- 8+ years of experience in category management or product-related roles
- University degree in Business or equivalent professional experience
- Sporting goods or fashion industry experience preferred
- Fluent in English
- Strong computer skills, including Outlook, Word, Excel with PivotTables and PowerPoint
- Passion for sports and lifestyle
- Willingness to travel 15–20% of the time
About adidas
adidas fosters an athlete's mindset through courage, ownership, innovation, teamplay, integrity, respect, and a commitment to diversity, equity and inclusion.