Purpose & Overall Relevance for the Organization
Drive the Originals footwear category business success within guidelines set by Global Business Units.
Key Responsibilities
- Support execution of product strategy and act as the category interface between the CCS team, identifying business opportunities, SMU opportunities, performance results, market trends and category plans.
- Be responsible for CCS creation to drive local relevance and additional opportunities, with the capability to work independently.
- Communicate and influence effectively when working with cross-functional teams.
- Drive market and consumer insights and strategic concepts into a product plan with a long-term lifecycle that considers the end-to-end consumer journey.
- Be responsible for category business success, including forecasts, pricing corridors, size ranges, RID and sell-through.
- Perform category analysis, including sell-through, forecasting, range adoption, brand collection, pricing corridor compliance, monthly flow and ARP.
- Define the extended range for sample ordering and order sample sets for GCA, including inline pre-sale, SMS and ISC.
- Set price bands according to target and standard margin based on average price.
- Monitor systems and file management, including Master Range File, HUB, DMT and RMA.
- Participate actively in departmental training and development initiatives.
- Work effectively under pressure and serve as a role model in the Originals team.
KPIs
- Category net sales, net margin and contribution
- Sell-in and sell-out
- Forecast and data accuracy
- Market share
- Achievement of key SBP initiatives
Key Relationships
- GCA Channel teams
- GCA Brand Marketing
- GCA Demand Planning and Finance
- GCA MOPS
- Channels and Buying
- CCS
- Global Business Units
Knowledge, Skills and Abilities
- Ability to implement strategy.
- Strong presentation, communication, negotiation and influencing skills, especially with senior stakeholders in a global matrix organization.
- Distinct track record of success and advanced Category Management knowledge.
- Strong cross-functional and stakeholder management experience across commercial and support functions, preferably finance, and across global and market organizational levels.
- Strong industry knowledge across footwear, apparel and accessories.
- Expert understanding of Asian market consumers, accounts, economic environments and commercial needs, including sneaker culture.
- Results-oriented mindset.
- Strong team player with high integrity and attention to detail.
- Strong data analysis skills and ability to translate data results into clear business actions.
Requisite Education and Experience / Minimum Qualifications
- Five to ten years of experience in Category Management or Product required; regional experience preferred.
- Creation background is a plus.
- Passion for footwear.
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing.
- Experience in the sporting goods or fashion industry required.
- Fluent in English.
- Experience living and working in different cultures or substantial experience working in regional teams.
- High business acumen.
- Strong computer skills, including Outlook, Word, Excel with Pivot and PowerPoint.
- Passion for sports and belief that through sports we have the power to change lives.
- Willingness to travel up to 15–20% of the time.
Adidas Culture
Adidas fosters an athlete’s mindset through courage, ownership, innovation, teamplay, integrity and respect. The company emphasizes diversity, equity and inclusion to create belonging and reflect the diversity of its consumers and communities.