Senior Manager, AI Content Production Workflows (m/f/d) | Amsterdam or Herzogenaurach

About the Team

adidas Digital creates the digital future of the brand and business by delivering premium digital experiences centered around consumers. As Senior Manager, Content Systems & AI Production Workflows, you will be accountable for the strategy, operating model, governance, and measurable impact of generative AI across the content production ecosystem, including eCommerce, retail, social, CRM, and partner channels.

The Role

This leadership role combines deep expertise in generative AI technologies with a strong understanding of content production and creative quality. You will design prompt architectures, evaluate AI models, build production workflows, and review outputs against brand standards. You will serve as the senior point of contact for AI creative production and enable high-volume content creation while maintaining quality, consistency, speed to market, and delivery expectations.

What You'll Do

• Serve as the subject matter expert on AI-enabled content production, prompt engineering, workflow automation, and emerging generative technologies.
• Define the AI production roadmap, scalable prompting frameworks, reusable prompt libraries, and workflow templates.
• Build and optimize AI-powered production workflows combining generative models, automation, human review, and operational controls.
• Evaluate AI technologies and define methodologies for measuring output quality, consistency, performance, and business impact.
• Drive GenAI-powered production workflows for high-volume content creation across digital channels.
• Partner with creative, content production, digital commerce, operations, platform, product, and engineering teams.
• Lead, mentor, and develop a team of AI production specialists.
• Establish documentation, standards, governance, training, and best practices.
• Support compliance with brand, legal, ethical, provenance, intellectual property, and EU AI Act requirements.

Who You Are

• 7+ years of experience across digital agencies, technology organizations, content production environments, in-house brand teams, or related fields.
• Deep expertise in generative AI systems, content production workflows, and ideally enterprise-scale AI implementation.
• Experience with prompting methodologies, prompt libraries, template-based generation, evaluation frameworks, image and video generation platforms, LoRA training, fine-tuning, ComfyUI, APIs, and automation frameworks.
• Strong analytical, problem-solving, communication, creative judgment, and stakeholder management skills.
• Proven leadership experience, including team development, coaching, resource planning, and stakeholder management.
• Fluent English; additional languages are a plus.
• Willingness to occasionally travel to key hubs as required.

What We Offer

The opportunity to shape how one of the world's most iconic sports brands leverages generative AI to transform content production at global scale and define the future of AI-powered workflows.