Senior Insights Analyst

Primark

Reading, United Kingdom (On-site)

Job Type Permanent

Experience Senior; 5–8 years

Posted 1 month ago

On-site Senior; 5–8 years Level

Senior Insights Analyst

Primark is seeking a Senior Insight Analyst to join its Applied Insights & Analytics team in Reading, leading the delivery of high-impact commercial insight that drives better business decisions across Trading, Buying & Merchandising, Supply Chain, Retail Operations, Finance and Customer functions.

What you'll do

Insight Delivery & Value Creation: Lead analytics and insight projects from problem definition through to recommendations, actions and measurable business outcomes.
Stakeholder Partnership & Commercial Insight: Partner with Business Partners and senior stakeholders to understand priorities, shape analytical approaches and answer complex business questions.
Data Analysis & Decision Support: Use SQL, insight applications, BI tools and reporting outputs to interrogate data, identify trends and develop practical recommendations.
Reporting & Insight Communication: Develop and maintain dashboards, scorecards and reporting packs, translating analytical findings into clear stories for senior and non-technical audiences.
Coaching & Analytical Leadership: Support and mentor Insight Analysts through peer reviews, problem framing, storytelling and stakeholder engagement.
Cross-Functional Collaboration: Work with Data Engineers, Data Scientists, Governance teams and business stakeholders to deliver integrated analytics and insight solutions.
Analytics Adoption & Continuous Improvement: Drive adoption of analytics products and insight tools and contribute to prioritisation, process improvements, business engagement and change management initiatives.

What you'll bring

Commercial Analytics Experience: 5–8 years' experience delivering analytics, reporting and business insight in retail, FMCG, grocery, apparel or other fast-paced consumer-focused environments.
SQL & Data Analysis Expertise: Strong SQL skills, including querying, joining and analysing large datasets.
BI & Reporting Tools: Hands-on experience with Power BI, Tableau and other reporting or insight platforms.
Insight Generation & Data Storytelling: Ability to translate complex business questions into analytical approaches, clear narratives and practical recommendations.
Commercial Acumen & Performance Measurement: Understanding of KPI frameworks, performance reporting and value measurement.
Stakeholder Management & Commercial Partnering: Experience shaping insight demand, influencing decisions and driving action through data-led recommendations.
Analytics Leadership & Continuous Improvement: Experience supporting analytics transformation, reporting modernisation and prioritisation initiatives.