Salesforce Marketing and Data Cloud

About MBRDI

Mercedes-Benz Research and Development India (MBRDI), headquartered in Bengaluru with a satellite office in Pune, is the largest R&D center for Mercedes-Benz Group AG outside of Germany. Our mission is to drive innovation and excellence in automotive engineering, digitalization, and sustainable mobility solutions, shaping the future of mobility.

Role Overview

Hands-on Salesforce Marketing Cloud and Data Cloud developer delivering integrations, segmentation, activation, and reporting for end-to-end campaigns; 5–7 years’ experience required, with automotive industry exposure as a plus.

Responsibilities

• Build multi-channel journeys using Journey Builder, Email Studio, CloudPages, and triggered sends to support lifecycle campaigns and personalization at scale.
• Develop and maintain integrations across Data Cloud, Marketing Cloud, Salesforce core, and external systems using REST/SOAP APIs, events, and secure file automations.
• Configure Data Cloud data streams, identity resolution, calculated insights, segmentation, and activation to Marketing Cloud and paid media endpoints.
• Implement AMPscript/SSJS personalization with robust subscriber key and Data Extension schemas for accurate targeting and segmentation.
• Orchestrate Automation Studio schedules, SQL activities, and data hygiene to meet freshness SLAs and ensure campaign readiness.
• Enforce consent and preference management, privacy compliance, and data quality controls aligned to platform governance.
• Produce campaign reporting via Data Views, SQL extracts, and Marketing Cloud Intelligence dashboards with attribution-aligned KPIs.
• Monitor deliverability, domain/IP alignment, suppression strategy, and sender reputation; implement iterative improvements for inbox placement.
• Troubleshoot incidents, perform root-cause analysis, and optimize performance and cost across activation and messaging workloads.

Qualifications and Experience

• 5–7 years of hands-on Salesforce Marketing Cloud development with Journey Builder, Email Studio, Contact Builder, Automation Studio, AMPscript, SSJS, SQL, and platform APIs.
• Strong Salesforce Data Cloud expertise across ingestion/mapping, identity resolution, calculated insights, segmentation, and activation.
• Experience designing advanced data transforms in Salesforce Data Cloud using complex formulas and calculated insights.
• Experience delivering multi-market or multi-BU rollouts with reusable templates, migration playbooks, and CoE standards.
• Strong understanding of Salesforce core and Marketing Cloud subscriber/contact models, audience design, and subscriber key strategy.
• Analytics proficiency using Data Views and Marketing Cloud Intelligence with baseline attribution understanding.
• Excellent communication and documentation skills; automotive industry experience is a plus.
• Required certifications: Salesforce Certified Data Cloud Consultant, Salesforce Certified Marketing Cloud Developer, and Salesforce Certified Marketing Cloud Administrator or Salesforce Certified Marketing Cloud Consultant.
• Salesforce Certified Marketing Cloud Email Specialist is an added advantage.
• Bachelor’s degree in Computer Science, Software Engineering, or a similar qualification and relevant work experience.
• Good English language skills; German language skills are an advantage.
• Willingness to travel up to 10%.
• Good team player with a willingness to take responsibility, learn, and work flexibly.

The role is part of a team working on innovative, data-driven management solutions in IT Sales & CRM.

Why Join Us?

• Be part of a purpose-driven organization shaping the future of mobility.
• Work on cutting-edge technologies and global projects.
• Thrive in a collaborative, diverse, and inclusive environment.
• Access world-class infrastructure and learning opportunities.

Mercedes-Benz Research and Development India is committed to diversity and inclusion and welcomes applications from all qualified individuals.

Contact

Mercedes-Benz Research and Development India Private Limited
Brigade Tech Gardens, Katha No. 119560037, Bengaluru
MBRDI Recruitment: mbrdi_recruitment@mercedes-benz.com