Praktikant*in Partnerships & Collaborations - Team Lifestyle (Pflicht-Praktikum)

Tasks

Mercedes-Benz Cars Marketing & Sales includes Sales, After-Sales, Marketing and Product Management for Mercedes-Benz Cars. The Lifestyle Marketing team contributes to brand success through product placement, global fashion sponsorships and collaborations with relevant fashion brands.

• Support the planning, coordination and implementation of international and global projects in product placement and fashion.
• Take on sub-projects, such as campaign management for co-promotion of placement projects and content production for global fashion activations.
• Support the planning, conception and distribution of branded content for Mercedes-Benz digital platforms, social networks and communication channels.
• Support project documentation and project controlling for Mercedes-Benz Fashion social media activities, including influencer collaborations and events.
• Process international sponsorship requests and cooperation proposals from the branded entertainment sector.
• Work closely with external agencies and partners, internal departments and international Mercedes-Benz market contacts.

Qualifications

• Studies in business administration, economics, business sciences or a comparable field.
• Fluent German and English, written and spoken.
• Confident use of MS Office.
• Commitment and ability to work in a team.
• Analytical and strategic approach.
• The internship must include a compulsory internship component.

Additional information

The internship can begin in October 2026. Applications should include a CV, cover letter, certificates, current proof of enrolment and, where applicable, proof of a compulsory internship and standard period of study.