Purpose & Overall Relevance for the Organization
Deliver best-in-class visual merchandising knowledge and execution for Y-3 stores. Elevate visual merchandising and in-store communication standards to ensure consistency with global Y-3 brand direction, while reflecting local market needs and opportunities. Drive premium and elevated in-store presentation that supports brand desirability, enhances consumer experience, and contributes to achieving KPIs and maximizing sales performance.
Flawlessly execute visual merchandising directives and campaign launches, while making appropriate local adaptations in line with Y-3 brand standards.
Key Responsibilities
- Implement visual merchandising principles and techniques in line with Y-3’s premium brand positioning.
- Elevate visual merchandising and in-store communication standards to ensure consistency, premium presentation, and alignment with global Y-3 guidelines.
- Drive in-store space productivity by tracking sales versus space ratio and leveraging sales data to optimize product presentation and visual merchandising decisions.
- Analyze sales performance and consumer/product trends to identify VM improvement opportunities that can help drive sell-through and business results.
- Translate global Y-3 visual merchandising guidelines into effective local execution, and make minor market-relevant adjustments where needed while safeguarding overall brand consistency.
- Manage OVM execution.
- Collaborate closely with VM planning teams to support trade meeting setup.
- Collaborate closely with store operations and VM store opening teams to support new store opening setup.
- Collaborate closely with retail training teams to provide basic VM training content for both online and offline channels.
Knowledge, Skills and Abilities
- Good data sense, with the ability to interpret sales data and translate insights into actionable VM adjustments.
- Strong understanding of premium retail presentation and attention to detail.
- Good interpersonal communication skills.
- Strong organizational, logical, and strategic thinking.
Requisite Education and Experience / Minimum Qualifications
- At least 5 years of visual merchandising experience with sports brands or fast-fashion brands.
- Able to execute in-store setup independently.
- Bachelor’s degree or above.
- Proficient in the MS application suite, including Word, Excel, Outlook, PowerPoint, and Teams.
- Fluent in English.
Our Culture
At adidas, employees are encouraged to demonstrate courage, ownership, innovation, teamplay, integrity, and respect. The company emphasizes diversity, equity, and inclusion as part of its culture and talent processes.