Objective of Job
Lead strategic public relations, digital communications and GEO activities for Mercedes-Benz Malaysia, covering corporate and brand PR strategy, media relations, reputation management and stakeholder engagement across traditional, digital and AI-powered communication channels.
Manage agency, media, KOL, influencer, government, business and internal stakeholder relationships, and apply AI-enabled communication tools, data insights and Generative Engine Optimization practices to strengthen content planning, brand visibility, search relevance and message accuracy.
Job Description
- Lead strategic corporate PR, media relations, executive communications and reputation management, including proactive storytelling, issues and crisis communications, press office management, media briefings, interviews and agency coordination.
- Manage social media and digital communication strategy, audience engagement, content governance and corporate reputation, supported by media insights, social listening and AI-enabled communication tools.
- Develop GEO practices to improve brand discoverability, accuracy of key messages and content optimization across AI search, generative platforms, owned channels and social media.
- Build and maintain external media, influencer, business, finance, government, NGO and industry stakeholder relationships.
- Support business units in corporate PR, product and business communications, brand identity and event execution to ensure consistent messaging.
- Monitor media coverage, market trends, social sentiment, AI-search visibility and consumer behaviour to generate insights, identify risks and improve communication effectiveness.
Qualifications
Education: Degree in Communication or equivalent.
Experience: Preferred 8–10 years of corporate communications, public relations or PR agency experience, ideally with strong media relations, stakeholder management and multiple-client exposure.
Experience in automotive, technology, lifestyle or premium brand environments, integrating PR, social media, AI-enabled communication tools and GEO practices.
Knowledge and skills: Strong public relations, media relations, stakeholder management, crisis communication, social media, content planning, event organization and project management skills. Working knowledge of AI-enabled communication tools and GEO principles.
Benefits
- Events for employees
- Discounts for employees
- Possible health benefits
- Mobile phone for employees
Contact
Mercedes-Benz Malaysia Sdn. Bhd., 16A Jalan BK 1/13, 47180 Puchong. Contact: Elaine Hew, elaine.hew@mercedes-benz.com.